Why expert says Trump-Twitter drama won’t affect Twitter’s business model

May 29, 2020

Mark Douglas, SteelHouse founder and CEO, joins ‘Closing Bell’ to discuss why he doesn’t think the feud will slow down Twitter’s ad business.

“I don’t see the users of the platforms paying a lot of attention to it and I think advertisers pay even less attention to it. They want to drive revenue.” Douglas told CNBC hosts.

Twitter stands as one of the largest direct-response marketing platforms and brands aren’t going to turn their backs on it as long as it continues to drive response and help their bottom line.

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