Connected TV 5 Min Read

Viewers Stream More Connected TV During Crises

Written by Tim Edmundson

Connected TV Streaming Surging During COVID-19 Outbreak

As companies navigate the new advertising landscape caused by the COVID-19 crisis, it’s important for advertisers to know what their audience is doing. A report by Nielsen found that during previous times of hardship, such as with Hurricane Harvey or the snowstorm in New York, viewers increased their streaming by 61%. Many streaming services are already seeing this rise occur. HBO Now has reported an increase of 40% in time spent on the app, and 68% of respondents to a Streaming Media survey reported spending more time on Disney+. And with the current influx of at-home workers, it has been estimated that they’ll increase their TV-watching time by over three hours a week at least. 

With at least 58% of Americans self-isolating, looking to Connected TV to reach them just makes sense. Connected TV makes it easier to target the right users – which can pay dividends since more than half of consumers have used their mobile device or tablet to shop while watching CTV. This is a time to strongly consider adding Connected TV to marketing plans, as its adoption has been fast-tracked by current events and there’s little indication it will give up the ground it has already gained.

Connected TV in the News

Your Guide to Navigating the COVID-19 Advertising Disruption
SteelHouse

We’ve assembled a snapshot of the current advertising landscape, and what advertisers can do to ensure they weather the storm﹣and come out stronger on the other side.

Opinion: How will the pandemic accelerate the evolution of the TV ad market? 
AdAge
Ad industry executives have long predicted the demise of the TV upfronts and coronavirus could provide the ultimate catalyst.

HBO Now Streaming Has Ballooned 40% in Past Week, WarnerMedia Says
Variety

HBO is seeing a burst of viewing as millions of Americans are shut indoors during the coronavirus pandemic.

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