Connected TV 5 Min Read

Viewers’ Favorite Shows Are On Connected TV

Written by Tim Edmundson

Streaming Content is Extremely Popular

Another week passes, another headline about how Connected TV is transforming television as a medium. According to a recent survey, 86% of millennial and Gen Z respondents confirmed what we’ve all figured for a while now — the vast majority of them are watching their favorite programming on CTV. Viewing habits have changed, streaming subscriptions have gone up, and there’s very little in the way of ‘appointment viewing’ compared to 10 years ago. Viewers want to watch television when and where they want to, which means they’re turning to CTV.

The fact is, viewers are spending more time watching Connected TV. Roku, who is leading in terms of device adoption for CTV, saw their viewing hours spike 173% year over year. Amazon Fire TV, currently in second place, watched their viewing hours rise 145% in that same time period. As adoption rate and viewing time increases, the stage is set for advertisers on Connected TV to reap serious rewards for their efforts.

Connected TV in the News

Disney the Next High Growth Company?
Fox Business

SteelHouse CEO Mark Douglas explains how the strength of streaming will propel Disney’s stock price to double its current value. 

Connected TV is the Future of Advertising
The Drum 

Programmatic video through Connected TV is changing how marketers see ‘programmatic’ as a whole. 

OTT Ads Can Help CPGs And Grocery Brands Thrive
Ad Exchanger

With Connected TV’s location targeting capabilities, CPG and grocery brands especially can measure incremental sales.

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