Connected TV 5 Min Read
Viewers’ Favorite Shows Are On Connected TV
Your destination for the latest CTV stats, trends, and insights
Streaming Content is Extremely Popular
Another week passes, another headline about how Connected TV is transforming television as a medium. According to a recent survey, 86% of millennial and Gen Z respondents confirmed what we’ve all figured for a while now — the vast majority of them are watching their favorite programming on CTV. Viewing habits have changed, streaming subscriptions have gone up, and there’s very little in the way of ‘appointment viewing’ compared to 10 years ago. Viewers want to watch television when and where they want to, which means they’re turning to CTV.
The fact is, viewers are spending more time watching Connected TV. Roku, who is leading in terms of device adoption for CTV, saw their viewing hours spike 173% year over year. Amazon Fire TV, currently in second place, watched their viewing hours rise 145% in that same time period. As adoption rate and viewing time increases, the stage is set for advertisers on Connected TV to reap serious rewards for their efforts.
Connected TV in the News
Disney the Next High Growth Company?
SteelHouse CEO Mark Douglas explains how the strength of streaming will propel Disney’s stock price to double its current value.
Connected TV is the Future of Advertising
Programmatic video through Connected TV is changing how marketers see ‘programmatic’ as a whole.
OTT Ads Can Help CPGs And Grocery Brands Thrive
With Connected TV’s location targeting capabilities, CPG and grocery brands especially can measure incremental sales.
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