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SteelHouse SXSW 2018 Experience

We hit the ground at SXSW to see what was happening and support our panel session: How to Tell a 6-Second Story | Advertising's Future

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Industry News
Culture
Events
Product
Profile Series
Testimonials
Webinars

Personalization Requires the Right Data

If you want to get personal with your advertising, you need the right audience data.

Why You Need a Second Screen Strategy

A recent survey found nearly half of marketers are nervous about viewers using a phone or laptop while watching TV, which means marketers need a second screen strategy to keep viewers engaged.

Cheddar | Apple Prepares to Introduce the 'Netflix Of News'

Mark Douglas, CEO of SteelHouse, weighs in on reports that Apple is getting ready to introduce a subscription news service, and what it means for the future of the company.

Cheddar | Google Parent Alphabet Sinks Despite Earnings Beat on Drop in Ad Prices

Mark Douglas, CEO of SteelHouse, explains why a drop in Google's ad business meant a drop in their stock price.

Q1 is the Time to Capitalize on Post-Holiday Shoppers

Gift returners, exchangers, and gift card shoppers can help keep your performance strong through the beginning of the year.

Bird Box is a Hit, and That's Good News for Connected TV

The 45 million views Bird Box racked up in its first seven days of release would make it one of the biggest box office debuts of all time.

Bloomberg | Netflix flexes 'new movie-making model' through success of 'Bird Box'

Mark Douglas, CEO of SteelHouse, joins BNN Bloomberg to weigh in on the success of Netflix's 'Bird Box' and implications for the streaming service.

The Twelve Days of Business | SteelHouse

Happy holidays from the SteelHouse team!

Mobile is Having a Very Merry Holiday Season

Mobile conversions on Black Friday and Cyber Monday were higher than they've ever been before.

Connected TV is an Incremental Audience

Not only does Connected TV offer incremental reach, but they are also more effective at driving ad recall than traditional TV ads.

Fox Business | Amazon is Apple's biggest long-term threat?

SteelHouse CEO Mark Douglas on Apple's fourth-quarter results and outlook.

It's Time to Bury Last-Click Attribution

Don't take our word for it, hear what this spooky skeleton has to say about pinning your performance on clicks.

How CTV is Changing TV Media Buying

SteelHouse CMO David Simon believes there will be a sea change in the way TV media is bought and sold, and while there will always be a place for the way things are done now, with the upfronts and NewFronts, the majority of buying will take on a new look.

Machines Manage Media Better Than Humans

New research by MAGNA shows campaigns managed with machine learning outperform those run by humans. We've known this for years, which is why we power our campaigns with Dynamic Spend Optimization

65% of TVs Shipped Worldwide are Smart TVs

More smart TVs means more streaming, and that’s good news for Connected TV advertisers.

Fill Your Funnel and Drive Conversions With a Single Advertising Suite

If you’re working hard to fill your funnel, drive conversions, and create a smooth customer journey all the way through — doesn’t it make sense to use a single platform to do it?

Cord Cutters Top 33 Million in 2018

As more viewers cut the cord, Connected TV advertising is becoming a force to be reckoned with. Sign up for our weekly Connected TV Report to get the latest news on what’s happening with CTV.

Fox Business | SteelHouse CEO on a Possible Netflix Takeover

Find out why Netflix is an extremely unique takeover target from our own CEO Mark Douglas on Fox Business.

Al Jazeera | Mark Douglas

Mark Douglas speaks about Facebook and Cambridge Analytica news.

The In-House Advertising Revolution

The advertising industry is seeing a growing trend -- brands are bringing more of their advertising operations in-house. But why? SteelHouse CMO David Simon explains.

SteelHouse on Good Morning America

If your company paid for your vacation, where would you go? SteelHouse gives team members $2,000 in vacation money every year.

Jessica's Cart

Save the Carts | Are leggings pants? The debate will rage on and on… forever? Might be the case when this particular sewing machine is abandoned.

Timmy's Cart

Save the Carts | Will one city’s World Series drought finally end? From champion to potato chips. Unrealized talent and the effect on an entire city.

Erin's Cart

Save the Carts | Will hipsters finally get their dream dessert? Do hipsters have a dream dessert? One abandoned microscope and the world may never know.

Stan's Cart

Save the Carts | Can a TV destroy your career? There is no poltergeist, except for the one forever haunting Stan.

Save the Carts

Abandoned carts are not just a retail industry problem. When products do not make it into the hands of their intended owners, lives and futures are affected.

SteelHouse | Behind the Scenes at the "Let's Dance" Video Shoot

We ask team members about their day filming a music video, and what they love most about working at SteelHouse.

SteelHouse Let's Dance

Check out our lip-dub to Bowie!

Building the SteelHouse Culture

Anna McMurphy, SteelHouse Head of People, Culture & Entertainment, explains what makes SteelHouse company culture unique.

SteelHouse | One Chip Challenge

Our sales leadership wanted to challenge the team to the One Chip Challenge, but they weren’t about to do that before doing it themselves. Warning: there’s some mild-to-heavy profanity in this video, but that’s to be expected.

A Day in the Life of SteelHouse

We asked our team for a video that captures how it feels to work at SteelHouse. We told them to “have fun with it” and they definitely did with this throwback to sitcoms of the past.

How to Tell a Six-Second Story | Perspectives

We asked SteelHouse CPO Marwan Soghaier, Green Chef's Geoff White, and GSD&M 's Janice Sutter about the future of advertising and the six-second ad.

How to Tell a 6-Second Story | Advertising's Future

Can brands tell a story in a six second ad? We discuss the future of advertising with Green Chef, GSD&M, and Business Insider at this year's SXSW.

SteelHouse SXSW 2018 Experience

We hit the ground at SXSW to see what was happening and support our panel session: How to Tell a 6-Second Story | Advertising's Future

SteelHouse | ANA Masters of Marketing

In SteelHouse CMO David Simon's presentation to the ANA Masters of Marketing, he discusses the changing relationship between technology, brands, and agencies.

Advertising Week Perspectives

We took to the streets of New York during Advertising Week 2017 to ask marketing professionals what they thought about two of the biggest trends emerging in advertising: the increased presence of machine automation in advertising, and the rise of the six second video ad.

SteelHouse at Advertising Week 2017 | First Look

When we set out for Advertising Week 2017 in New York, we decided to capture the excitement and energy that only an event and city like this can bring.

Want to Run Your TV Ads with Digital Precision?

The SteelHouse Advertising Suite is the only self-serve platform that lets any brand advertise on Connected TV. Just upload your ad, pick your audience, and set your budget — it's as easy as that.

SteelHouse | Connected TV

SteelHouse CEO Mark Douglas explains why Connected TV will soon be the largest advertising channel in the world, ever.

SteelHouse Adv Suite New Release

Overview of how the SteelHouse Advertising Platform works.

SteelHouse Profiles | Robert Cornell

In our latest SteelHouse Profile entry, VP of Sales Robert Cornell breaks down the SteelHouse sales team philosophy. With a focus on building talent through trust and training, he’s scaled a successful organization that nets team wins and individual accolades.

SteelHouse Profiles | Katie Wilson

We sat down with SteelHouse Senior Interactive Designer, Katie Wilson, to ask her about design, the role ads play in user experience, and how her “secret running” hobby has led her to the gates of the Magic Kingdom, and a drawer full of medals.

SteelHouse Profiles | Anna McMurphy

Anna McMurphy, SteelHouse Head of People, Culture & Entertainment, explains what makes SteelHouse company culture unique.

SteelHouse Profiles | Marwan Soghaier

We sat down with SteelHouse Chief Product Officer Marwan Soghaier to explore his thoughts on why empathy, understanding, and the ability to see what people need are keys to effective product management. He touches on why his background in spiritual psychology has enabled him to better fulfill his role as a leader at SteelHouse.

SteelHouse Testimonials | Flying A Media

Flying A Media president Patrick Amsbry discusses his experience working with SteelHouse, and the impact Connected TV advertising had for him and his client Tulalip Resort Casino.

SteelHouse Testimonials | Beachbody

We sat down with Beachbody President and Co-founder, Jon Congdon, to get his thoughts on what it takes to succeed in a multi-channel world, and how SteelHouse has helped Beachbody do just that.

Intro to Verified Visits

Get Your Ads in Motion

Presented by Willy Green, Manager of Strategic Partnerships

All brands must find ways to offer video creative their audience will engage with, on the social platforms consumers spend their time the most. But how do you get past the high budget and resource barrier? Learn how you can transform existing video assets and boring static ads into beautiful video creative, and why working with a Facebook Marketing Partner can unlock social’s true potential.

Learn how to:

Create beautiful video assets without the high production costs
Discover how to leverage video assets in social campaigns to help lift your reach and drive performance
Explore the benefits of working with an FMP instead of directly in Facebook
Take advantage of the support and convenience of a dedicated account team

Supercharge Your Audience with SteelHouse

Hosted by Brooke Ellias, Performance Analytics Lead at SteelHouse.

Learn how to use data to find your ideal customer and run supercharged retargeting and prospecting campaigns. You’ll learn about:

How to take advantage of programmatic-powered prospecting
How to identify new niches of customers
How to use data to inform decision-making for your brand
How to measure the performance of your prospecting campaigns through view-throughs

Break the Cycle of Boring Ads: How to Elevate Your Creative

Hosted by Marwan Soghaier, Chief Product Officer at SteelHouse.

Learn how to easily convey your brand's story with beautiful retargeting ads that perform in multiple channels. You'll learn about:

The correlation between how your ads look and how they perform
Storytelling with compelling creative that drives conversions
Powerful technology that puts creative control in your hands, shortening the dev cycle and cutting cost

Events

6 videos

How to Tell a Six-Second Story | Perspectives
How to Tell a 6-Second Story | Advertising's Future
SteelHouse SXSW 2018 Experience
SteelHouse | ANA Masters of Marketing
Advertising Week Perspectives
SteelHouse at Advertising Week 2017 | First Look

Industry News

26 videos

Personalization Requires the Right Data
Why You Need a Second Screen Strategy
Cheddar | Apple Prepares to Introduce the 'Netflix Of News'
Cheddar | Google Parent Alphabet Sinks Despite Earnings Beat on Drop in Ad Prices
Q1 is the Time to Capitalize on Post-Holiday Shoppers
Bird Box is a Hit, and That's Good News for Connected TV
Bloomberg | Netflix flexes 'new movie-making model' through success of 'Bird Box'
The Twelve Days of Business | SteelHouse
Mobile is Having a Very Merry Holiday Season
Connected TV is an Incremental Audience
Fox Business | Amazon is Apple's biggest long-term threat?
It's Time to Bury Last-Click Attribution
How CTV is Changing TV Media Buying
Machines Manage Media Better Than Humans
65% of TVs Shipped Worldwide are Smart TVs
Fill Your Funnel and Drive Conversions With a Single Advertising Suite
Cord Cutters Top 33 Million in 2018
Fox Business | SteelHouse CEO on a Possible Netflix Takeover
Al Jazeera | Mark Douglas
The In-House Advertising Revolution
SteelHouse on Good Morning America
Jessica's Cart
Timmy's Cart
Erin's Cart
Stan's Cart
Save the Carts

Culture

5 videos

SteelHouse | Behind the Scenes at the "Let's Dance" Video Shoot
SteelHouse Let's Dance
Building the SteelHouse Culture
SteelHouse | One Chip Challenge
A Day in the Life of SteelHouse

Product

3 videos

Want to Run Your TV Ads with Digital Precision?
SteelHouse | Connected TV
SteelHouse Adv Suite New Release

Profile Series

4 videos

SteelHouse Profiles | Robert Cornell
SteelHouse Profiles | Katie Wilson
SteelHouse Profiles | Anna McMurphy
SteelHouse Profiles | Marwan Soghaier

Testimonials

2 videos

SteelHouse Testimonials | Flying A Media
SteelHouse Testimonials | Beachbody

Unlisted

1 video

SteelHouse Advertising Suite Updates, January 2019

Webinars

4 videos

Intro to Verified Visits
Get Your Ads in Motion
Supercharge Your Audience with SteelHouse
Break the Cycle of Boring Ads: How to Elevate Your Creative

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