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Oracle’s TikTok Deal is All About Advertising, Says SteelHouse CEO

SteelHouse CEO Mark Douglas weighs in on the real value of Oracle’s partnership with the social platform.

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Industry News
Culture
Events
Friendly Ad-vice
Holiday 2020
Product
Testimonials
Webinars

Oracle’s TikTok Deal is All About Advertising, Says SteelHouse CEO

SteelHouse CEO Mark Douglas weighs in on the real value of Oracle’s partnership with the social platform.

Why Tesla's Current Product Strategy Struggles to Keep Up With Today's Global Reality

The mass exodus from city to suburbs, suburbs to rural areas signals shifts in demand for automobile purchases and a shift in consumer's choice of mobility.

City to Countryside Exoduses Signals A Bullish Outlook for Amazon

Amazon is truly becoming "America's Store", and is primed for success as the real estate market recognizes a growing demand for country side properties as people flock away from the city.

Microsoft's Move to Acquire TikTok is Part of a Larger Strategy to Bolster Cloud Hosting Offering

Microsoft's interest in TikTok highlights a strategic move to beef up their cloud division and competitive offering, and grow their consumer facing presence.

Netflix Forecasts a Weaker Q3, but Is Set Up to Come Up on Top in the Long Run

Netflix stock price has dipped more than 6 percent, but SteelHouse CEO Mark Douglas forecasts long term success for the streaming provider, citing changes in home-entertainment consumption a major factor.

Despite Brand Boycotts, Many Direct-Response Advertisers Are Still Committed to Facebook

SteelHouse CEO Mark Douglas featured on FOX Business to weigh in on the continued Facebook boycott, as well as the latest move by Twitter to launch a subscription platform.

A Bigger Threat Looms Beyond the Facebook Ad Boycott, says SteelHouse CEO Mark Douglas

Brands and advertisers are boycotting Facebook due to brand safety concerns, but SteelHouse CEO Mark Douglas explains to Fox Business host Stuart Varney that a larger threat looms.

Work From Home Winners? As Economy Reopens, Fortunes Change Says SteelHouse CEO

SteelHouse CEO Mark Douglas weighs in on the current status of the economy, and what he's seen when it comes to work-from-home and travel sectors.

Connected TV Offers Presidential Campaigns a Unique Opportunity

The new, untapped advantage in this election-cycle is streaming television, according to digital advertising expert and SteelHouse CEO Mark Douglas.

Netflix Well Positioned for WFH Content Production, Says Mark Douglas

SteelHouse CEO Mark Douglas shares insights on Netflix’s current approach to the new work from home world, and how their international approach is helping.

Traditional TV Ad Spend Is Down but Streaming TV Ad Spend Is Up, Says SteelHouse CEO Mark Douglas

Spending on streaming television is increasing rapidly, especially among advertisers that traditionally would spend with Google and Facebook.

Disney Stock Still a 'Buy’ Despite Coronavirus: SteelHouse CEO

SteelHouse CEO Mark Douglas stopped by Fox Business this week to discuss Disney's fortunes, and how their eventual recovery will surprise many people thanks to investment in streaming and other revenue-drivers.

Pent Up Demand Will Help Spark Recovery, Says SteelHouse CEO

Ecommerce activity is up, and as companies work to fulfill their order backlogs it could help breathe life back into the economy, says SteelHouse CEO Mark Douglas.

SteelHouse CEO Mark Douglas Weighs in On Netflix Earnings, Subscriber Growth

"Anything below 8 million [new subscribers] would be shocking," said Mark Douglas when asked for his prediction on Netflix's growth this past quarter. The streaming giant eventually reported subscription increases of over 15 million.

Group of Consumers Shopping Like Every Day is Black Friday, says SteelHouse CEO

Consumers who feel financially secure during this crisis are taking advantage of aggressive discounts offered by ecommerce retailer, SteelHouse CEO Mark Douglas tells Fox Business.

COVID-19 Sees Advertisers Shift to Ecommerce, Streaming TV Advertising

SteelHouse CEO Mark Douglas provided insight to Fox Business into what consumers are buying online, and how advertisers are responding.

SteelHouse CEO Mark Douglas Explains How Connected TV Compliment Advertisers' Big Super Bowl Ads

With the Super Bowl comes Super Bowl ads, but how will advertisers leverage them to take advantage of streaming TV? SteelHouse's Mark Douglas explains how Connected TV has a role to play in the game after the game.

SteelHouse's Mark Douglas Discusses Amazon's AWS, Prime Memberships, and What It Means for Streaming

SteelHouse CEO Mark Douglas stops by Fox Business to discuss Amazon's earnings beat. With news of Prime memberships jumping 50% - what does it mean for their streaming service?

SteelHouse CEO Mark Douglas Weighs in on Netflix Earnings, Int'l Subscriber Strength

SteelHouse CEO Mark Douglas explains to Fox Business host Stuart Varney that Netflix is still the number one streaming service, especially thanks to their strong international numbers.

SteelHouse CEO Mark Douglas Weighs in on Roku & Surge in Connected TV Advertising

“Our [Connected TV] ad business at SteelHouse grew 423% this year,” said SteelHouse CEO Mark Douglas. “We’re spending a lot of money with Roku.” Spending like this is part of the reason why analysts are predicting strong growth, and why advertisers should be eager to get their ads on Connected TV.

Disney+ Will be a Huge Hit, Says SteelHouse CEO

SteelHouse CEO Mark Douglas explains to Fox Business why Disney is poised to dominate thanks to its streaming service, Disney+.

SteelHouse CEO Mark Douglas Weighs in on Apple TV+ Launch

SteelHouse Mark Douglas says the fight for streaming dominance will come down to which services make up American household's 3 streaming services.

Scare Up Ad Performance with SteelHouse Performance TV

Want to scare up some big ad performance? Afraid your campaigns aren’t driving enough ROAS? Then you need SteelHouse Performance TV.

Keep Those Back-to-School Campaigns Live

It’s nearly September, which means almost everyone is headed back to school. But just because the school bells are ringing doesn’t mean it’s time to end those Back-to-School campaigns! Keep them live and capture those last minute conversions.

Drive Home Conversions With Prospecting & Retargeting

It’s summer! And that means playing softball in the park, launching prospecting campaigns to drive new site visits, and running retargeting ads to bring those users back to convert. We're talking real fun in the sun!

Disney the next high-growth company?

SteelHouse CEO Mark Douglas on how Disney Plus is expected to do in the competitive streaming market.

Want Better Engagement? Just Add Video

Nothing grabs user attention like video, and there’s no easier way of incorporating them into your ads than the SteelHouse Advertising Suite.

Top Questions Investors Should Have for Snap Leadership

SteelHouse CEO Mark Douglas breaks down what investors should be looking for with Snap's latest earnings report.

SteelHouse | The Authority on Connected TV News

When the media has a question about Connected TV, they turn to SteelHouse CEO Mark Douglas.

How Strong is Your Cross-Device Game?

How strong is your cross-device game? With the SteelHouse Advertising Suite, we've got you covered.

Personalization Requires the Right Data

If you want to get personal with your advertising, you need the right audience data.

Why You Need a Second Screen Strategy

A recent survey found nearly half of marketers are nervous about viewers using a phone or laptop while watching TV, which means marketers need a second screen strategy to keep viewers engaged.

Cheddar | Apple Prepares to Introduce the 'Netflix Of News'

Mark Douglas, CEO of SteelHouse, weighs in on reports that Apple is getting ready to introduce a subscription news service, and what it means for the future of the company.

Cheddar | Google Parent Alphabet Sinks Despite Earnings Beat on Drop in Ad Prices

Mark Douglas, CEO of SteelHouse, explains why a drop in Google's ad business meant a drop in their stock price.

Q1 is the Time to Capitalize on Post-Holiday Shoppers

Gift returners, exchangers, and gift card shoppers can help keep your performance strong through the beginning of the year.

Bird Box is a Hit, and That's Good News for Connected TV

The 45 million views Bird Box racked up in its first seven days of release would make it one of the biggest box office debuts of all time.

Bloomberg | Netflix flexes 'new movie-making model' through success of 'Bird Box'

Mark Douglas, CEO of SteelHouse, joins BNN Bloomberg to weigh in on the success of Netflix's 'Bird Box' and implications for the streaming service.

The Twelve Days of Business | SteelHouse

Happy holidays from the SteelHouse team!

Mobile is Having a Very Merry Holiday Season

Mobile conversions on Black Friday and Cyber Monday were higher than they've ever been before.

Connected TV is an Incremental Audience

Not only does Connected TV offer incremental reach, but they are also more effective at driving ad recall than traditional TV ads.

Fox Business | Amazon is Apple's biggest long-term threat?

SteelHouse CEO Mark Douglas on Apple's fourth-quarter results and outlook.

It's Time to Bury Last-Click Attribution

Don't take our word for it, hear what this spooky skeleton has to say about pinning your performance on clicks.

How CTV is Changing TV Media Buying

SteelHouse CMO David Simon believes there will be a sea change in the way TV media is bought and sold, and while there will always be a place for the way things are done now, with the upfronts and NewFronts, the majority of buying will take on a new look.

Machines Manage Media Better Than Humans

New research by MAGNA shows campaigns managed with machine learning outperform those run by humans. We've known this for years, which is why we power our campaigns with Dynamic Spend Optimization

65% of TVs Shipped Worldwide are Smart TVs

More smart TVs means more streaming, and that’s good news for Connected TV advertisers.

Fill Your Funnel and Drive Conversions With a Single Advertising Suite

If you’re working hard to fill your funnel, drive conversions, and create a smooth customer journey all the way through — doesn’t it make sense to use a single platform to do it?

Cord Cutters Top 33 Million in 2018

As more viewers cut the cord, Connected TV advertising is becoming a force to be reckoned with. Sign up for our weekly Connected TV Report to get the latest news on what’s happening with CTV.

Fox Business | SteelHouse CEO on a Possible Netflix Takeover

Find out why Netflix is an extremely unique takeover target from our own CEO Mark Douglas on Fox Business.

Al Jazeera | Mark Douglas

Mark Douglas speaks about Facebook and Cambridge Analytica news.

The In-House Advertising Revolution

The advertising industry is seeing a growing trend -- brands are bringing more of their advertising operations in-house. But why? SteelHouse CMO David Simon explains.

SteelHouse on Good Morning America

If your company paid for your vacation, where would you go? SteelHouse gives team members $2,000 in vacation money every year.

Jessica's Cart

Save the Carts | Are leggings pants? The debate will rage on and on… forever? Might be the case when this particular sewing machine is abandoned.

Timmy's Cart

Save the Carts | Will one city’s World Series drought finally end? From champion to potato chips. Unrealized talent and the effect on an entire city.

Erin's Cart

Save the Carts | Will hipsters finally get their dream dessert? Do hipsters have a dream dessert? One abandoned microscope and the world may never know.

Stan's Cart

Save the Carts | Can a TV destroy your career? There is no poltergeist, except for the one forever haunting Stan.

Save the Carts

Abandoned carts are not just a retail industry problem. When products do not make it into the hands of their intended owners, lives and futures are affected.

Driven by Opportunity | The SteelHouse Team

Joining the Sales and Customer Success teams at SteelHouse means opportunity — the opportunity to build relationships, collaborate with major brands, and work with industry-leading technology. AND we have coffee. Lots and lots of coffee.

SteelHouse | What It Means To Lead

Great leadership can’t be defined by a single trait. SteelHouse CRO Rory Mitchell explains why it takes a mix of grace, experience, and the desire to mentor that elevates a good leader to a great one — and why those elements are key to success at SteelHouse.

SteelHouse Teams Up With Wags & Walks

SteelHouse paired up with the rescue shelter Wags & Walks to play, cuddle, and care for some of their pups! And even though it was hard to say goodbye, we left knowing they’ll end up with great homes.

Pie Your Boss in the Face

What's better than crushing your goals? Crushing your goals AND getting to throw a pie in your boss' face as a reward.

SteelHouse | Behind the Scenes at the "Let's Dance" Video Shoot

We ask team members about their day filming a music video, and what they love most about working at SteelHouse.

SteelHouse Let's Dance

Check out our lip-dub to Bowie!

SteelHouse Profiles | Katie Wilson

We sat down with SteelHouse Senior Interactive Designer, Katie Wilson, to ask her about design, the role ads play in user experience, and how her “secret running” hobby has led her to the gates of the Magic Kingdom, and a drawer full of medals.

Building the SteelHouse Culture

Anna McMurphy, SteelHouse Head of People, Culture & Entertainment, explains what makes SteelHouse company culture unique.

SteelHouse | One Chip Challenge

Our sales leadership wanted to challenge the team to the One Chip Challenge, but they weren’t about to do that before doing it themselves. Warning: there’s some mild-to-heavy profanity in this video, but that’s to be expected.

SteelHouse Profiles | Marwan Soghaier

We sat down with SteelHouse Chief Product Officer Marwan Soghaier to explore his thoughts on why empathy, understanding, and the ability to see what people need are keys to effective product management. He touches on why his background in spiritual psychology has enabled him to better fulfill his role as a leader at SteelHouse.

How to Tell a Six-Second Story | Perspectives

We asked SteelHouse CPO Marwan Soghaier, Green Chef's Geoff White, and GSD&M 's Janice Sutter about the future of advertising and the six-second ad.

How to Tell a 6-Second Story | Advertising's Future

Can brands tell a story in a six second ad? We discuss the future of advertising with Green Chef, GSD&M, and Business Insider at this year's SXSW.

SteelHouse SXSW 2018 Experience

We hit the ground at SXSW to see what was happening and support our panel session: How to Tell a 6-Second Story | Advertising's Future

SteelHouse | ANA Masters of Marketing

In SteelHouse CMO David Simon's presentation to the ANA Masters of Marketing, he discusses the changing relationship between technology, brands, and agencies.

Advertising Week Perspectives

We took to the streets of New York during Advertising Week 2017 to ask marketing professionals what they thought about two of the biggest trends emerging in advertising: the increased presence of machine automation in advertising, and the rise of the six second video ad.

SteelHouse at Advertising Week 2017 | First Look

When we set out for Advertising Week 2017 in New York, we decided to capture the excitement and energy that only an event and city like this can bring.

Performance Marketing Dilemmas: Brand Safety

Performance Marketing Dilemmas: Improving the Ad Experience

Performance Marketing Dilemmas: Balancing Frequency and Relevancy

Performance Marketing Dilemmas: Data Overload

Performance Marketing Dilemmas: Agility

Performance Marketing Dilemmas: Attribution

Performance Marketing Dilemmas: Optimization

Performance Marketing Dilemmas: Growth

Performance Marketing Dilemmas: ROI

Performance Marketing Dilemmas: Scaling Creative

Performance Marketing Dilemmas: Audiences

Performance Marketing Dilemmas: Retargeting

Make This a Very Merry Holiday Shopping Season

Connected TV Viewing Has Increased 81% YOY

Online Purchases Surge This Holiday Season

Why We Built The SteelHouse Advertising Suite

When you’re creating great products, you’re solving people’s problems. And as SteelHouse Chief Product Officer Marwan Soghaier explains, that’s exactly what the SteelHouse Advertising Suite is designed to do.

Know Your True Performance With Verified Visits

Verified Visits is our proprietary technology that measures any user visits to your site following the guaranteed in-view display of your ads, in a window of time defined by you.

Want to Run Your TV Ads with Digital Precision?

The SteelHouse Advertising Suite is the only self-serve platform that lets any brand advertise on Connected TV. Just upload your ad, pick your audience, and set your budget — it's as easy as that.

SteelHouse | Connected TV

SteelHouse CEO Mark Douglas explains why Connected TV will soon be the largest advertising channel in the world, ever.

SteelHouse Adv Suite New Release

Overview of how the SteelHouse Advertising Platform works.

SteelHouse Testimonials | Flying A Media

Flying A Media president Patrick Amsbry discusses his experience working with SteelHouse, and the impact Connected TV advertising had for him and his client Tulalip Resort Casino.

Visit Flying A Media for information on Tribal Casino media programs.

SteelHouse Testimonials | Beachbody

We sat down with Beachbody President and Co-founder, Jon Congdon, to get his thoughts on what it takes to succeed in a multi-channel world, and how SteelHouse has helped Beachbody do just that.

Intro to Verified Visits

Get Your Ads in Motion

Presented by Willy Green, Manager of Strategic Partnerships

All brands must find ways to offer video creative their audience will engage with, on the social platforms consumers spend their time the most. But how do you get past the high budget and resource barrier? Learn how you can transform existing video assets and boring static ads into beautiful video creative, and why working with a Facebook Marketing Partner can unlock social’s true potential.

Learn how to:

Create beautiful video assets without the high production costs
Discover how to leverage video assets in social campaigns to help lift your reach and drive performance
Explore the benefits of working with an FMP instead of directly in Facebook
Take advantage of the support and convenience of a dedicated account team

Supercharge Your Audience with SteelHouse

Hosted by Brooke Ellias, Performance Analytics Lead at SteelHouse.

Learn how to use data to find your ideal customer and run supercharged retargeting and prospecting campaigns. You’ll learn about:

How to take advantage of programmatic-powered prospecting
How to identify new niches of customers
How to use data to inform decision-making for your brand
How to measure the performance of your prospecting campaigns through view-throughs

Break the Cycle of Boring Ads: How to Elevate Your Creative

Hosted by Marwan Soghaier, Chief Product Officer at SteelHouse.

Learn how to easily convey your brand's story with beautiful retargeting ads that perform in multiple channels. You'll learn about:

The correlation between how your ads look and how they perform
Storytelling with compelling creative that drives conversions
Powerful technology that puts creative control in your hands, shortening the dev cycle and cutting cost

Industry News

56 videos

Oracle’s TikTok Deal is All About Advertising, Says SteelHouse CEO
Why Tesla's Current Product Strategy Struggles to Keep Up With Today's Global Reality
City to Countryside Exoduses Signals A Bullish Outlook for Amazon
Microsoft's Move to Acquire TikTok is Part of a Larger Strategy to Bolster Cloud Hosting Offering
Netflix Forecasts a Weaker Q3, but Is Set Up to Come Up on Top in the Long Run
Despite Brand Boycotts, Many Direct-Response Advertisers Are Still Committed to Facebook
A Bigger Threat Looms Beyond the Facebook Ad Boycott, says SteelHouse CEO Mark Douglas
Work From Home Winners? As Economy Reopens, Fortunes Change Says SteelHouse CEO
Connected TV Offers Presidential Campaigns a Unique Opportunity
Netflix Well Positioned for WFH Content Production, Says Mark Douglas
Traditional TV Ad Spend Is Down but Streaming TV Ad Spend Is Up, Says SteelHouse CEO Mark Douglas
Disney Stock Still a 'Buy’ Despite Coronavirus: SteelHouse CEO
Pent Up Demand Will Help Spark Recovery, Says SteelHouse CEO
SteelHouse CEO Mark Douglas Weighs in On Netflix Earnings, Subscriber Growth
Group of Consumers Shopping Like Every Day is Black Friday, says SteelHouse CEO
COVID-19 Sees Advertisers Shift to Ecommerce, Streaming TV Advertising
SteelHouse CEO Mark Douglas Explains How Connected TV Compliment Advertisers' Big Super Bowl Ads
SteelHouse's Mark Douglas Discusses Amazon's AWS, Prime Memberships, and What It Means for Streaming
SteelHouse CEO Mark Douglas Weighs in on Netflix Earnings, Int'l Subscriber Strength
SteelHouse CEO Mark Douglas Weighs in on Roku & Surge in Connected TV Advertising
Disney+ Will be a Huge Hit, Says SteelHouse CEO
SteelHouse CEO Mark Douglas Weighs in on Apple TV+ Launch
Scare Up Ad Performance with SteelHouse Performance TV
Keep Those Back-to-School Campaigns Live
Drive Home Conversions With Prospecting & Retargeting
Disney the next high-growth company?
Want Better Engagement? Just Add Video
Top Questions Investors Should Have for Snap Leadership
SteelHouse | The Authority on Connected TV News
How Strong is Your Cross-Device Game?
Personalization Requires the Right Data
Why You Need a Second Screen Strategy
Cheddar | Apple Prepares to Introduce the 'Netflix Of News'
Cheddar | Google Parent Alphabet Sinks Despite Earnings Beat on Drop in Ad Prices
Q1 is the Time to Capitalize on Post-Holiday Shoppers
Bird Box is a Hit, and That's Good News for Connected TV
Bloomberg | Netflix flexes 'new movie-making model' through success of 'Bird Box'
The Twelve Days of Business | SteelHouse
Mobile is Having a Very Merry Holiday Season
Connected TV is an Incremental Audience
Fox Business | Amazon is Apple's biggest long-term threat?
It's Time to Bury Last-Click Attribution
How CTV is Changing TV Media Buying
Machines Manage Media Better Than Humans
65% of TVs Shipped Worldwide are Smart TVs
Fill Your Funnel and Drive Conversions With a Single Advertising Suite
Cord Cutters Top 33 Million in 2018
Fox Business | SteelHouse CEO on a Possible Netflix Takeover
Al Jazeera | Mark Douglas
The In-House Advertising Revolution
SteelHouse on Good Morning America
Jessica's Cart
Timmy's Cart
Erin's Cart
Stan's Cart
Save the Carts

Culture

10 videos

Driven by Opportunity | The SteelHouse Team
SteelHouse | What It Means To Lead
SteelHouse Teams Up With Wags & Walks
Pie Your Boss in the Face
SteelHouse | Behind the Scenes at the "Let's Dance" Video Shoot
SteelHouse Let's Dance
SteelHouse Profiles | Katie Wilson
Building the SteelHouse Culture
SteelHouse | One Chip Challenge
SteelHouse Profiles | Marwan Soghaier

Events

6 videos

How to Tell a Six-Second Story | Perspectives
How to Tell a 6-Second Story | Advertising's Future
SteelHouse SXSW 2018 Experience
SteelHouse | ANA Masters of Marketing
Advertising Week Perspectives
SteelHouse at Advertising Week 2017 | First Look

Friendly Ad-vice

12 videos

Performance Marketing Dilemmas: Brand Safety
Performance Marketing Dilemmas: Improving the Ad Experience
Performance Marketing Dilemmas: Balancing Frequency and Relevancy
Performance Marketing Dilemmas: Data Overload
Performance Marketing Dilemmas: Agility
Performance Marketing Dilemmas: Attribution
Performance Marketing Dilemmas: Optimization
Performance Marketing Dilemmas: Growth
Performance Marketing Dilemmas: ROI
Performance Marketing Dilemmas: Scaling Creative
Performance Marketing Dilemmas: Audiences
Performance Marketing Dilemmas: Retargeting

Holiday 2020

3 videos

Make This a Very Merry Holiday Shopping Season
Connected TV Viewing Has Increased 81% YOY
Online Purchases Surge This Holiday Season

Product

5 videos

Why We Built The SteelHouse Advertising Suite
Know Your True Performance With Verified Visits
Want to Run Your TV Ads with Digital Precision?
SteelHouse | Connected TV
SteelHouse Adv Suite New Release

Testimonials

2 videos

SteelHouse Testimonials | Flying A Media
SteelHouse Testimonials | Beachbody

Webinars

4 videos

Intro to Verified Visits
Get Your Ads in Motion
Supercharge Your Audience with SteelHouse
Break the Cycle of Boring Ads: How to Elevate Your Creative

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