eMarketer hosted a Tech-Talk Webinar presentation featuring Alexa Tierney, Director of Customer Success at SteelHouse. She explored why advertisers are shifting budgets, reprioritizing Connected TV’s strategic role, and leveraging it for incremental growth that leaves a lasting impact. Told through the lens of working with savvy advertisers who have already pioneered success, she shared insights and best practices to help unlock Connected TV advertising’s full potential.