Connected TV advertising’s data-driven capabilities have removed the guesswork of reaching the right viewers on television. But one fact still remains—your campaigns are only as good as the audiences they target.

Join us as we explore how accurate audience data transforms Connected TV from just another branding tool into a direct-response performance marketing channel. We take a deep dive into how SteelHouse Performance TV’s integration with the Oracle Data Cloud gives advertisers the tools they need to reach their ideal audience and drive measurable conversions.