Connected TV

Viewers Take Action when Streaming TV | Weekly CTV Roundup

Written by Tim Edmundson

Jul 19, 2018 3 Min Read

65% of Connected TV viewers using a second screen while streaming will look up a product they see advertised.

 

Multitasking CTV Viewers Take Action on Ads

People watch television differently these days, and it’s not only what they watch, but how they watch it. According to research from the Video Advertising Bureau, nearly two out of every three people will look up a product they see advertised while watching Connected TV if they are using a second screen at the same time. That means if a viewer has their phone or tablet in-hand while watching CTV, there’s a good chance they’ll end up on an advertiser’s site.

This is a huge boon to Connected TV advertisers. Ads shown on CTV can lead viewers to take immediate action — whether it be a site visit or a conversion. CTV’s ability to engage audiences and prompt quick action is a huge advantage for the channel, and will only serve to draw more advertisers.

 

Connected TV in the News

Connected TV Options for Political Advertisers
MediaPost
With the upcoming midterms, candidates have enormous opportunity with the targeting functions of Connected TV advertising.

AppNexus Posts Connected TV Market Growth of 748% Year-on-Year
The Drum
Ad spending grew 748% year-over-year in the second quarter of 2018, and 69% quarter-over-quarter.

World Cup 2018 Breaks Viewing Records Across Streaming Platforms
CNBC
The first ten days of the World Cup saw streaming traffic more than double 2014’s numbers for the entire tournament.

 

Get the Latest Connected TV News, Right to Your Inbox

Why not receive our Connected TV report every week, right to your inbox? Click here to sign up and you’ll never be out of the CTV loop again.