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Updated Social Features, Fantasy Sports, & More | Midweek Marketing News

Written by Tim Edmundson

September is upon us, and there are plenty of industry heavyweights making news. Amazon has recently outspent Netflix as a video streaming advertiser by quadrupling their ad spend for digital ads. And each of the main social platforms seems to be making some big changes. Facebook is still updating their privacy policies, Instagram is adding even more shopping features to Stories, and Twitter has added a new video ad length to their offerings (maybe they heard about the benefits of adding 6-second ads to a marketing media mix). Not to mention the big news at Google – they will be lifting the ban on fantasy sports advertising!

Those headlines and many more are having an impact this time of year. Here are some of the articles in marketing news that grabbed our attention.

Digital

Amazon quadruples digital ad spending to overtake Netflix, study finds
After upping their digital media spending earlier in 2019, Amazon has overtaken Netflix to become the top advertiser for video streaming services. 

How Artificial Intelligence Is Transforming Digital Marketing
AI can be a great tool for a marketing team, with skills like problem-solving, recognizing emotions, and diagnosing viruses getting done without any need for human intervention.

Why marketers should embrace data privacy, not view it as an obstacle
Up your brand’s long-term value by advocating for privacy and transparency within your own company.

Report: Google to end longtime ban on fantasy sports ads
Google will be ending their ban on fantasy sports advertising – giving these companies a chance to reach even more high-intent audiences. 

‘A growing ecosystem’: With new partner directory, Amazon signals maturity of its ad business
Amazon’s advertising platform has added a new directory of managed-service providers, along with new tools for the marketer use. 

How brands are injecting creativity into digital
Digital marketing is more than just metrics – many brands are pushing looking to creative to fill in the gaps of their marketing strategies.

Social

Facebook introduces new policies for political, social issue ads ahead of 2020 elections
As we approach the 2020 elections in the U.S., Facebook has been updating their policies to address the political and social ramifications of the last election cycle.

Instagram confirms it is testing increased ad loads in Stories
The social media platform has reported that it is experimenting with running back-to-back Story ads from different advertisers.

Facebook confirms it is considering removing “Like” counts
As with Instagram, Facebook has been looking into the possibility of removing the “like” function from user posts.

Facebook launches UK privacy campaign
The ‘Privacy is Personal’ campaign is the latest move from the social media giant to improve transparency and rebuild trust after the Cambridge Analytica scandal.

Twitter introduces 6-second viewable video ad bids
With the new updates, advertisers will only be charged if their 15-second or shorter video is viewed for at least six seconds.

Mobile

Pulling back the curtain on location intelligence
An interview with Josh Anton, CEO of X-Mode, takes up the state of location, what marketers need to look for in a data partner and, of course, privacy.

Gen Z seeks all-day entertainment from mobile devices, study says
As Gen Z continues to grow into what will be the biggest generational group in the US, it is important to pay attention to their media consuming habits.

Why Mobile Marketing Can Be Big For Your Business, And How To Use It
This guide to mobile marketing will answer your questions on what your brand should be doing to reach customers on mobile channels. 

In-app ad impressions jumped 26% in Q2 on video strength, study finds
As improvements are made to the quality of inventory and add transparency for media buyers, one report has found that in-app impressions are rising.

We’ll Keep You Up To Date

That’s it for the roundup this week, we’ll be back with another list of what’s making news in marketing.