Connected TV

Traditional TV Ad Spend is Down, Connected TV Spend is Up | Weekly CTV Roundup

Written by Tim Edmundson

Apr 19, 2018 5 Min Read

Traditional TV Ad Spending is Slowing Down as Marketers Look to OTT

Advertisers are not as excited as they once were about traditional television. According to eMarketer, ad spending on traditional TV will slip 0.5% this year, dropping it to just under $70 billion. That represents a year-over-year drop from 33.9% to 31.6% for TV’s share of total US media ad expenditures.

Meanwhile, leading CTV services are seeing their ad revenue soar. Roku’s US ad revenues will surpass $293 million this year, up 93% over the previous year. Hulu’s ad revenues are expected to top $1.12 billion this year as well, signifying an increase of 13%. As traditional TV begins to lose its luster in light of new viewer habits, more advertisers are moving their budgets to CTV now, and for the foreseeable future.

Connected TV in the News

As TV Viewing Habits Change, Local Broadcasters Turn to Live Streaming
Adweek
Major League Soccer team Real Salt Lake struck a deal with the local NBC affiliate to stream games and other content, marking the first time a pro team has struck a local streaming deal.

Internet-Connected Devices See Big Growth in March
RTBR
Connected TV device usage is skyrocketing, while traditional television metrics have fallen in key audience demographics, according to new research from Pivotal Research.

54% of TV Buyers Moving to Smart Home Entertainment Devices
MediaPost
Consumers are 54% more likely to purchase a smart home entertainment product in the future, which bodes well for makers of smart TVs.

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Green Chef, a leader in home food delivery, provides certified organic meals to customers every week. Looking to expand their audience and reach new potential customers with video content, they turned to SteelHouse to launch ads in the Connected TV format.

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