Streaming Has Created the Next Big Ad Channel | Weekly CTV Roundup
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CTV Advertising is Positioned to be Huge
If you’ve cut the cord, or know someone who has done it, you’re not alone. According to updated estimates by eMarketer, the total number of cord cutters has increased to 33 million — a pace much quicker than previously anticipated. Consumers continue to point to price (the average cost for pay-TV service is over $100) as the main culprit, and are flocking to Connected TV services as a result.
This means there are plenty of viewers for advertisers to connect with. But it isn’t the only reason CTV will be the biggest digital advertising channel. CTV gives brands the ability to advertise on TV at a fraction of the price of a traditional TV buy, with laser-focused targeting and analytics to track performance. CTV combines the precision of digital with the Living Room Quality experience of TV, making it the perfect way to reach the customers advertisers value most.
Connected TV in the News
Streaming TV Consumption More than Doubled Since Last Year
Add this to the growing list of stats showing CTV’s emerging dominance.
Nearly Three in Four People Use Their Connected TV Device Daily
Habits are built one day at a time, and plenty of viewers are making Connected TV a daily experience.
Roku: Riding the Wave of OTT Revolution
There’s an OTT revolution going on, and companies like Roku are leading the charge on proving the strength of streaming.
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