Connected TV

More People are Buying Smart TVs | Weekly CTV Roundup

Written by Tim Edmundson

Sep 13, 2018 5 Min Read

70% of TVs Shipping in 2018 are Smart TVs

 

More Smart TVs Means More Connected TV Viewers

Not only is the way people watch television changing, so are the televisions themselves. According to research conducted by IHS Markit, the percentage of smart TV shipments has jumped over 20% since 2015, when they made up less than half. “The rise of streaming video availability worldwide especially for special events like the World Cup and Olympics, along with continued growth for global streaming video services,” says IHS Markit’s Paul Gagnon, “have encouraged strong growth in smart TV sales in recent years.”

This is good news for both Connected TV services as well as advertisers, as the potential installation rate for connected devices continues to increase.  That means more viewers have access to CTV, and advertisers have the chance to reach even more CTV viewers.

 

Connected TV in the News

Streaming Wars Accelerate: What’s Working and Why
Variety
Boston Consulting Group recently predicted that $30 billion in profits will shift away from traditional TV by 2022, with CTV standing to grab a significant share.

Verizon’s Sky High 5G Ambitions
Axios
Verizon is betting its future on 5G, and that includes an aggressive push to build OTT brands with a lot of live streaming content.

Third of US Pay-TV Households Downsize Packages
Rapid TV News
Cord shavers, much like their cousins the cord cutter, are starting to become a problem for traditional TV.

 

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