News

New Enhancements for the SteelHouse Advertising Suite

Written by Tim Edmundson

Jan 18, 2018

Marketers are always looking for the next innovation that can help give their campaigns the edge. Here at SteelHouse, we make it our mission to provide that innovation, and it’s arrived with our latest release for the SteelHouse Advertising Suite. We’ve added some key features that will give marketers everything they need to reach their audience and convert prospects into customers. Read the full press release to see what SteelHouse CEO Mark Douglas and CPO Marwan Soghaier have to say about the impact it will have on the advertising industry.

Our enhanced platform lets anyone build beautiful retargeting and prospecting ads, resized instantly for every channel, with even better reporting, and so much more. Here’s a quick rundown of just some of the added features you’ll find in the SteelHouse Advertising Suite.

 

Get it All at a Glance with the New Dashboard

Knowing how you’re performing is not only important for the health of your campaign, but your overall messaging strategy. If your campaign and its message is resounding with your audience, that means you’re on the right track.

With our latest update, we’ve added a new dashboard that gives you a snapshot of your campaign’s performance. Now each time you log in, you’ll immediately know how your campaign is tracking against your goal with a visual snapshot of its current progress. You can break things down with a monthly or daily graph of your click revenue and spend to see how you’re stacking up.

Enhanced Reporting Gives You the Real Story

Want to go deeper than just the enhanced dashboard? With the updated reporting page, you can seamlessly create custom reports that let you know whatever you want about your campaign performance. Simply drag and drop metrics to customize your reports in any way.

Our reporting also drills down to what gives you the whole picture, giving you CPM and impression frequency all the way down to the publisher level. You can even see exactly how much of your spend goes toward purchasing media, giving you the most transparent insight into your spend in the industry.

Automatically Resize Your Ads

Brands the world over lose countless work hours manually resizing ads. It’s a necessary evil — if you want your campaigns to reach your customers, you need to have the right sized ads to do so. We have good news: the “necessary” part isn’t necessary anymore. With the SteelHouse Advertising Suite’s Ad Builder, just build one ad, and it’s automatically resized for dozens of ad sizes.

This lets your campaign serve ads wherever the opportunity for performance presents itself. With more ad coverage, you reach more customers who will actually convert. You won’t miss another advertising opportunity again.

Drive Site Traffic with New Campaign Options

Everyone wants new customers, and prospecting campaigns are the way to do it. With the enhanced campaign options available in this release of the Advertising Suite, you can easily find customers who are likely to convert. Best of all, setting up these new campaigns only takes a few clicks.

These top-of-the-funnel campaigns are now available and ready for you to set up, straight from your dashboard. 

Just click “Start Setup” under Prospecting to be guided through the process. Now you can start filling your funnel to net new customers in no time.

Start Building Your Campaigns Today

With automatically resized ads, an enhanced reporting suite, and new campaign options, you can launch your campaign and start driving conversions faster than you think. Signing up only takes a few minutes, so get started today.

Not ready to dive in yet? To request a demo of the SteelHouse Advertising Suite, click here.