Majority of Americans Go Beyond Traditional TV | Weekly CTV Roundup
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Jun 7, 2018 3 Min Read
Majority of Americans Go Beyond Just Traditional TV
It’s becoming clear that if a brand wants to advertise on television, they need to include Connected TV. The stats and trends are pointing to a world where traditional TV must share the spotlight with connected devices — 66% of millennial and Gen X TV consumption is through CTV alone. Brands can no longer look at CTV advertising as a “nice-to-have” element of their media mix, but instead must consider it a priority to remain competitive in the marketplace.
By running Connected TV ads with traditional television, brands can maximize their reach and ensure they are getting the most out of their creative. Relying solely on traditional TV ads will soon be a thing of the past for many brands, as the scale of Connected TV only continues to grow.
Connected TV In The News
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Hulu Hits 800,000 Live TV Subscribers
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