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In-House Marketing, Mobile is Going Strong, & More | Midweek Marketing News

Written by Tim Edmundson

Jul 11, 2018 5 Min Read

This week in marketing news, there seems to be a renewed interest in bringing advertising in-house. The New York Times is the focus of a great Digiday piece this week, in which they discuss why the newspaper decided to take control of their advertising. The biggest reasons? Lack of transparency in media buying, concerns over brand safety, and fraud — three of the major concerns that are driving the in-house trend as a whole. As ad tech continues to improve and streamline the buying process, we can expect the trend to continue, and not just for major brands like the New York Times with major budgets, but all brands.

Let’s take a look at what else is making headlines this week in the world of marketing.

 

Digital

Confessions of a Marketer: Agency Overbilling is Spurring the Move In-house
Every day brings another reason why brands are bringing their ad operations in-house.

Publishers Balk at Publicis Media’s New GDPR Requirements
The advent of GDPR continues to shake things up in the ad world, making what was once routine now a point of contention.

The New York Times Mostly Skips Ad Agencies with an In-house 20-person Ad-buying Team
The Times wanted to gain control over an increasingly cloudy process of digital media buying, which has been plagued by murky analytics.

Dire Predictions Aside, GDPR Didn’t Kill Ad Retargeting (It’s Growing)
Europe’s far-reaching data privacy law was meant to be the end of ad retargeting, but the early signs suggest it’s still going strong.

Starbucks Will Stop Distributing Plastic Straws by 2020
The coffee chain makes an eco-friendly move that not only benefits the planet, but their brand image as well.

How Brands Can Genuinely Apologize
If you’ve ever been in a serious relationship, you know there’s a right way – and a wrong way – to apologize. The same goes for brands.

Dedicated Amazon Teams Are Helping Brands Develop Platform-Specific Marketing Tactics
Agencies are putting together teams to help advertisers navigate the ecommerce giant.

 

Social

How to Use Snapchat Geofilters to Improve Your Marketing Strategy
If you’re looking for organic reach, look no further than geofilters.

How Facebook Checks Facts and Polices Hate Speech
Facebook CPO Chris Cox explains to Wired how the social network is tackling the dark side of the internet.

Social Commerce on the Rise as More Brands Adopt Shoppable Content
About 66% of 424 brands analyzed by research firm Gartner have adopted social commerce features within the last year.

 

Mobile

Have We Reached Peak Smartphone, and What Does That Mean for Marketers?
We might be peaking in terms of smartphone users, but that’s just more reason to keep optimizing for mobile.

Forrester: Mobile Will Drive 86% of Digital Ad Growth Through 2022
Spending on mobile display ads will have the fastest growth rate of 16.7% through 2022 as video consumption on mobile devices becomes increasingly popular.

Emirates Airline Brings VR Cabin Views to Mobile Web
New mobile functionality on their site allows users to explore their plane and book from the same session.

 

We’ll Keep You Up to Date

That’s it for the roundup this week, we’ll be back with another list of what’s making news in marketing.