Connected TV

There are Hundreds of Millions of CTV Devices | Weekly CTV Roundup

Written by Tim Edmundson

Oct 4, 2018 5 Min Read

There are 820 Million CTV Devices in the U.S.

 

The Installation Base for CTV is Enormous

The user base for Connected TV continues to grow. According to research from the Video Advertising Bureau, there are over 820 million streaming-enabled devices in the United States, signifying an enormous installation base for CTV. And while 30% of these devices are smartphones, 76% of viewers state their preferred device for watching CTV is on a television, whether through a smart TV, or on a TV using a streaming media player.

These statistics reinforce two main narratives around Connected TV: viewer and consumer trends are tipping toward more adoption of streaming services, and CTV viewers prefer to watch content at home on their TV. This is good news for advertisers, as they can reach millions of viewers with high quality content served with precision targeting, all at a fraction of the cost of traditional TV advertising.

 

Connected TV in the News

Hulu Aims to Sharply Cut Reliance on Traditional Ad Breaks
Ad Age
This year’s “Huluween” promotion is the streaming service’s attempt to offer advertisers seasonal content.

Publishers Can No Longer Take a Wait-And-See Approach to Connected TV
Ad Exchanger
CTV advertising is scaling, and it’s only a matter of time before it’s a line item on every CMO’s budget.

Sony PS Vue Adds More Locals
Multichannel News
Seen as an early weak point for streaming, local networks are beginning to thrive on CTV services.

 

 

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