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GDPR Takes Hold, 4A’s Unhappy About Accenture, & More | Midweek Marketing News

Written by Tim Edmundson

May 29, 2018 5 Min Read

Unless you’ve decided to live off the grid for the past week or so, you know that GDPR rolled out this past Thursday, much to the chagrin of tech companies the world over. Why? Because so many of them have been left scrambling, trying to figure out if they’re compliant or not. SteelHouse wasn’t one of them thankfully — our Memorial Day Weekend was spent relaxing. But truth be told, it’s complex legislation, and it will be interesting to see how the advertising world reacts now, and in the future.

Aside from GDPR, there’s been plenty going on in the world of marketing news. Let’s take a look at what else is making headlines this week.

Digital Marketing

GDPR continues to dominate the headlines this week, but there’s more to see here. In terms of industry drama, the 4A’s vs. Accenture story is an interesting one.

Introducing Search Engine Land’s ‘Guide to PPC’
If you’ve ever had any questions about paid search, or just need a refresher, check out this handy guide.

After GDPR, Here Come the Unintended Consequences
Major legislation has gone into effect, and the digital world will never be the same. But is it for the reasons we expect, or something else?

Here’s How Publishers Are Opening Their Data Science Toolkits to Advertisers
Publishers are beginning to hand brands the keys to their in-house data, benefiting both parties.

In the Post-Facebook Era, Publishers See Increase in Direct Traffic
While it’s debatable the world has moved beyond Facebook, the fact that direct traffic to publisher sites has increased isn’t up for questioning.

4A’s Rips Into Accenture’s Move Into Programmatic Buying Business
The industry group claims the move raises conflict of interest issues, because the consultancy also audits client-agency relationships, and runs agency reviews for clients.

Social

Facebook continues to roll out measures to ensure their platform isn’t used as a launching pad for fake news. In other news, Pinterest’s ability to make money seems to have kicked up a notch.

Facebook’s New Rules for Political & Issue Ads Start Today
The headline isn’t accurate anymore (they went into effect May 25th), but the rules are here to stay — any advertiser wanting to run political or issue ads must be verified on the platform and include ‘Paid For’ info.

Twitter Looking to Expand its Programmatic Offerings with Timeline Ad Network Pilot Program
Twitter haven’t made an official announcement quite yet, but they are currently recruiting publishers for the program.

Facebook Ads CPM, CPC, & CTR Benchmarks for Q1 2018
Adstage has published recent benchmarks for Facebook ads, which took into account over 3 billion Facebook ad impressions.

Pinterest 2017 Sales Rise 58 Percent to $473 Million
The surge in revenue is based on strong interest from marketers for ads on the platform.

Mobile

With the internet and mobile slowly becoming one, GDPR definitely has an effect on this channel.

Radical Transparency: Straight Talk About GDPR’s Impact on Mobile Marketing in Europe
Verve CEO Tom Kenney assesses what GDPR means for the major data players, and the not-so-major ones.

Report: Cost to Drive Store Visits Varies Widely by Category, Mobile Most Efficient Channel
The report from location intelligence provider Cuebiq found it costs just over $23 on average for retailers to drive each incremental in-store visit.

T-Mobile’s Jeff Binder: 5G is ‘Perfect Delivery Mechanism for Video’
Good news for marketers, as video continues its march toward being the preferred medium for reaching consumers.

Connected TV

As Connected TV continues to emerge as a dominant force for both advertisers, publishers, and consumers, it was revealed this past week that Netflix is worth a lot of money. A LOT of money.

Netflix Tops Disney Market Value, Becoming No. 1 Media Stock
Not even the House of Mouse can top the Connected TV giant that is Netflix.

Sony Has No Plans to Shut Down Playstation Vue: Report
Concerns arose after an internal presentation surfaced stating the OTT platform’s future was “uncertain,” but the head of Sony says the service provides valuable user data and is going nowhere.

Dish DBS Officially Launches AirTV
The OTT and over-the-air service gives viewers access to broadcast channels.

We’ll Keep You Up to Date

That’s it for the roundup this week, we’ll be back with another list of what’s making news in marketing.