Connected TV

OTT Viewers Watch Where, When They Want | Weekly CTV Roundup

Written by Tim Edmundson

Jul 26, 2018 3 Min Read

81% of viewers say it’s important to watch their favorite TV programs whenever they want.

 

Connected TV Viewers Value Convenience

One of Connected TV’s most compelling benefits for viewers is the fact it’s always on. No matter what time of the day, viewers can watch their favorite shows any way they want. So whether it’s binging shows or enjoying them one at a time, viewers can watch CTV the way that suits them.

This is a major reason why so many viewers are making the move to Connected TV. The number of viewing hours for streaming content across CTV, mobile, and desktop rose by 114% in Q1 of 2018, when compared to Q1 2017 according to research by Conviva. The convenience, exclusive content, and much of the same programming found on traditional TV makes CTV a compelling choice for both viewers and advertisers.

 

Connected TV in the News

Roku is in the Ad Business, Not the Hardware Business, Says CEO
The Verge
Roku says their ultimate plan is to create the “big, next-generation” targeted ad platform.

Video Streaming Marketers Prove Big 2018 TV Spenders
MediaPost
Video streaming services dramatically increased national TV advertising spending for the first six months of 2018.

IHS: Internet-Connected TVs Represent 70% of TV Shipments in 2018
Media Play News
Shipments of internet enabled TVs have gone up from 64% in 2017 and 45% in 2015, according to new data from IHS Markit.

 

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