I Want My CTV | Connected TV Infographic
Why Connected TV is Better for Viewers and Advertisers
May 22, 2018 5 Min Read
We’re in the midst of a major change when it comes to how television content is consumed. Gone are the days of appointment viewing — we live in a world where people can access the programs they want, when they want, and where they want to. Connected TV, or OTT, has revolutionized the way people watch TV.
It’s not just millennials, people of all ages are streaming television instead of paying for cable, and the trend is picking up momentum. Connected TV is the new way people watch TV for many reasons — streaming makes sense for today’s on-demand culture, everyone loves to binge-watch, you only pay for the subscriptions you want, and it’s less expensive than traditional cable.
But this is not just a consumer-driven movement, the cable companies and networks are onboard. Advertisers are in a great position, where they can take advantage of a brand new channel that is making a bigger impact than any other option out there. Find out what’s happening, why, and how it represents a huge opportunity for advertisers.
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