Connected TV 3 Min Read

Connected TV Ads Drive Strong Purchase Intent | Weekly CTV Roundup

Written by Tim Edmundson

Connected TV ads are 67% more effective at driving purchase intent

Connected TV ads leave a lasting impact. According to a recent study conducted by Roku and Magna Global, Connected TV ads are 67% more effective at driving purchase intent per exposure than traditional TV ads. And that is with a far lower spend — in the study’s testing group, CTV ads made up only 4% of total spend, with the remaining budget going to traditional TV commercials.

What does this mean for advertisers? Connected TV advertising gives you more bang for your buck. CTV ads are unskippable and shown in shorter blocks than traditional TV ads, meaning viewers are tuned in and more likely to pay attention.

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