Connected TV

Connected TV Ads Drive Strong Purchase Intent | Weekly CTV Roundup

Written by Tim Edmundson

May 10, 2018 3 Min Read

Connected TV ads are 67% more effective at driving purchase intent

 

 

Connected TV ads leave a lasting impact. According to a recent study conducted by Roku and Magna Global, Connected TV ads are 67% more effective at driving purchase intent per exposure than traditional TV ads. And that is with a far lower spend — in the study’s testing group, CTV ads made up only 4% of total spend, with the remaining budget going to traditional TV commercials.

What does this mean for advertisers? Connected TV advertising gives you more bang for your buck. CTV ads are unskippable and shown in shorter blocks than traditional TV ads, meaning viewers are tuned in and more likely to pay attention.

 

Connected TV in the News

Cord Cutting is the Obvious Result of a 70% Spike in Cable TV Prices Since 2000
TechDirt
A a recent study by Kagan highlights how soaring cable TV prices are contributing to the cord cutting trend.

Major Pay TV Operators Set to Report Losses of Around 510K Users in Q1, Analyst Says
FierceCable
With the latest numbers in, cable and satellite continue to lose customers as cord cutters grow in number.

ESPN Finds a Live-Streaming Partner With Twitter, Launches OTT ESPN+
Sports Video Group
ESPN announced a massive deal with Twitter that will bring five live and on-demand shows to the social-media platform.

 

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Green Chef Serves Up Over 437,000 Impressions with Connected TV Ads

Green Chef, a leader in home food delivery, provides certified organic meals to customers every week. Looking to expand their audience and reach new potential customers with video content, they turned to SteelHouse to launch ads in the Connected TV format.

View Case Study

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