Connected TV Ad Spend Up 3X | Weekly CTV Roundup
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May 3, 2018 5 Min Read
CTV ad spending is taking up more of total digital video spending. According to data from SpotX, CTV advertising now accounts for 26% of total video ad spend, up from 8% one year ago.
The benefits of CTV advertising are driving the rush of ad dollars into the channel. Thanks to the combination of living room quality™ entertainment and precise targeting functionality, CTV advertising makes an enticing channel for marketers. And coupled with the ability to identify audiences which have seen CTV ads, and target them with ads across web, mobile, and native, advertisers can keep engaged with the audiences they value most.
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