Connected TV

Connected TV Ad Spend Up 3X | Weekly CTV Roundup

Written by Tim Edmundson

May 3, 2018 5 Min Read

CTV ad spending is taking up more of total digital video spending. According to data from SpotX, CTV advertising now accounts for 26% of total video ad spend, up from 8% one year ago.

The benefits of CTV advertising are driving the rush of ad dollars into the channel. Thanks to the combination of living room quality™ entertainment and precise targeting functionality, CTV advertising makes an enticing channel for marketers. And coupled with the ability to identify audiences which have seen CTV ads, and target them with ads across web, mobile, and native, advertisers can keep engaged with the audiences they value most.

Connected TV in the News

Can Pay-TV Survive OTT TV Streaming Challenge in 2018?
Nasdaq
Connected TV gives viewers the option to watch how, when, and where they want to. Can traditional television weather the storm?

Consumers Have Already Found Connected TV, But Agencies and Advertisers Are Missing in Action
Broadcasting Cable
Despite the platform’s massive audience, both agencies and advertisers have been slow to adapt.

Roku-Commissioned Study Finds OTT Ads More Effective
Media Play News
Video ads on the Roku OTT platform are 67% more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to the study.

Get the Latest Connected TV News, Right to Your Inbox

Why not receive our Connected TV report every week, right to your inbox? Click here to sign up and you’ll never be out of the CTV loop again.

Green Chef Serves Up Over 437,000 Impressions with Connected TV Ads

Green Chef, a leader in home food delivery, provides certified organic meals to customers every week. Looking to expand their audience and reach new potential customers with video content, they turned to SteelHouse to launch ads in the Connected TV format.

View Case Study

More on Connected TV


Connected TV Terminology Cheat Sheet

Read More

Why Connected TV Will Be the World’s Biggest Ad Channel

Read More

The Future of TV Is Connected | Adweek Article

Read More