Big Jump in Number of Connected TV Advertisers | CTV Weekly Roundup
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Jul 12, 2018 3 Min Read
More Advertisers are Getting on Connected TV
Connected TV continues to grow in every important metric. It’s established that more viewers are flocking to streaming services, and now with recent research from Innovid showing a 30% increase in CTV advertisers, it’s clear brands are doing the same as well. Not only did the number of advertisers increase, but so did the number of impressions, up 178% when compared to last year.
The numbers are going up for a reason. As viewing habits evolve with Connected TV, so too do viewers’ preferences around advertising. Brands running campaigns across CTV are discovering viewers are interested in their offerings; the fact that the engagement rate in 2017 for CTV campaigns was 14.7% is testament to that. Viewers actually watch and engage with CTV ads, proving CTV is an enormous opportunity for brands to connect with their audience.
Connected TV in the News
Sling TV Introduces ‘a la carte’ Channels, Raises Base Package Price
The streaming giant looks to increase their offering to combat increased competition.
Oculus Flips on ‘Oculus TV’
The hub will feature content partners such as Hulu, Showtime and Pluto TV, the free, ad-supported linear-style OTT video service.
OTT Pioneer Formula 1 Could Be Bringing Its F1 TV Service to Amazon Prime
Sports Video Group News
Formula 1, which just launched its direct-to-consumer OTT service, F1 TV, earlier this year, is already looking for avenues to take its offerings more global.
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