Connected TV

More Americans Aren’t Paying for Cable | Connected TV Weekly Roundup

Written by Tim Edmundson

Apr 26, 2018 5 Min Read

56+ Million U.S. Adults Don't Pay for Cable, And They're Heading for Connected TV

More Adults Are Skipping Cable Completely

Cord-cutters and cord-nevers are starting to add up. According to eMarketer, the number of cord-nevers in the US totals over 34 million. The number of cord-cutters over the age of 18 has increased over 33% since 2016 bringing the total to over 22 million. And according to eMarketer estimates, cord-cutters will be nearly equal to the number of cord-nevers by 2021, clocking in at over 40 million each. All these cord-cutters are still watching TV, though, and it’s with Connected TV.

eMarketer and other analysts consider the increasing number of CTV and live streaming services to be a contributing factor to these trends. With offerings from Disney and ESPN joining existing powerhouses like Hulu and Netflix, viewers have enough options to make CTV an appealing option to cable.

Connected TV in the News

Guide to Streaming Video Services
Consumer Reports
There’s more to streaming than Netflix — Consumer Reports breaks down pricing and availability of the top streaming CTV services.

Redefining the User Experience in the Connected TV Era
AdExchanger
Most viewers consume content across an average of three devices, which means those who create seamless, simple experiences across devices, including the TV, are poised to win.

How Connected TV Will Move the Ad Industry
Multichannel News
As the industry confronts a series of crossroads around CTV, this article explores some of the challenges, solutions, and metrics that are emerging.

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