What We Abide by
- Services and License
- Services. SteelHouse, Inc. (“SteelHouse,” “we,” “us,” “our”) offers advertising services (the “Services”) through its digital marketing platform technology. The platform consists of: (a) a creative ad builder; (b) a segmentation engine; (b) campaign management system; and (d) reporting center (collectively, the “Platform”). If applicable, SteelHouse will perform the Services and provide the deliverables (“Deliverables”) described in the statements of work (“Statement of Work” or “SOW”) and the order forms (“Order Form”) that the parties may enter into from time to time by mutual written agreement.
- Order Form and Statements of Work. If customer enters into an Order Form or SOW, these Terms and Conditions will apply. Except as otherwise expressly set forth in the main body of these Terms and Conditions or in a SOW or Order Form, in the event of a conflict, ambiguity or inconsistency between the provisions in the body of these Terms and Conditions and any SOW or Order Form, the provisions in the main body of these Terms and Conditions shall prevail.
- License. SteelHouse hereby grants Customer a non-transferable and non-sub-licenseable license to access the portions of the Platform ordered by Customer solely for the purpose of receiving and using the Platform in accordance with this Agreement.
- Responsibilities and Restrictions
- Restrictions. Customer will not, and will not permit any third party to, distribute any images provided by the SteelHouse Platform (the “Images”) on a stand-alone basis outside of the Ads (as defined below) created by Customer for public display and/or exploitation on the internet using the SteelHouse Platform, or manipulate or otherwise make any use of the Images separate and apart from such Ads or in any manner except as expressly provided in this Agreement. Upon notice from SteelHouse, Customer must remove all Images listed in such notice from its Ads and delete any copies of such Images.
- Restrictions on Use of Images. Customer will not, and will not permit any third party to, distribute any images provided by the SteelHouse Creative Suite (the “Images”) on a stand-alone basis outside of the Ads (as defined below) created by Customer for public display and/or exploitation on the internet using the SteelHouse Creative Suite, or manipulate or otherwise make any use of the Images separate and apart from such Ads or in any manner except as expressly provided in this Agreement. Upon notice from SteelHouse, Customer must remove all Images listed in such notice from its Ads and delete any copies of such Images.
- Acceptable Use. Customer may not use the Platform, Services, Deliverables, Images or Software: (a) in violation of this Agreement; (b) to infringe on, violate, dilute or misappropriate the intellectual property rights of any third party or any rights of publicity or privacy; (c) to violate any law, statute, ordinance or regulation, unfair competition, anti-discrimination and/or false advertising); or (d) to engage in any illegal, offensive, indecent, inappropriate or objectionable conduct or content. Customer may access the Platform only through the interfaces and protocols provided or authorized by SteelHouse. Customer may not access the Platform, Services, Deliverables, Images or Software through unauthorized means, such as unlicensed software clients.
- Customer Content. “Customer Content” means information and materials provided or made accessible to SteelHouse by or on behalf of Customer for the purpose of receiving or using the Platform, Services or Deliverables, including information and materials regarding Customer’s products and services, ads and marketing and promotional text, content, videos, images and fonts. Customer will: (a) provide SteelHouse with the Customer Content in the form and format and on the schedule requested by SteelHouse, or as otherwise required to access and use the Platform, Services or Deliverables; (b) update the Customer Content as requested by SteelHouse or as otherwise required to access and use the Platform, Services or Deliverables; (c) be responsible for all Customer Content; (d) ensure compliance with all laws, rules, and regulations applicable to its use of the Platform, Services, Deliverables, Images and Software; and (e) obtain all waivers, consents and other rights necessary for SteelHouse to use the Customer Content to provide the Platform, Services, Deliverables and Software to Customer. Customer grants to SteelHouse a license to reproduce, use and distribute the Customer Content to provide the Platform, Services, Deliverables and Software to Customer.
- Ad Serving, Data and Customer Metrics. SteelHouse monitors and delivers all ads through the SteelHouse ad delivery platform, managed by SteelHouse. SteelHouse measures the number of impressions, clicks, conversions and over 1,200 other metrics (the “Customer Metrics”) through the SteelHouse platform. Customer acknowledge and agrees that the SteelHouse definitions of the Customer Metrics (and associated measurements) will control and are final, and will prevail over any other definitions or measurements, including without limitation those the Customer may track internally. The Customer Metrics will be the sole source of data for purposes of performance reviews and discussions with Customer. The Customer has access to the Customer Metrics generated by SteelHouse on a continual basis through the SteelHouse platform via a login or the API. The Customer Metrics within the SteelHouse platform are updated no less than every few hours on a daily basis.
- Suspension, Limitation or Termination. SteelHouse shall be entitled, without liability to Customer, to immediately suspend, terminate or limit Customer’s access to the Platform, Services, Deliverables, Images or Software at any time in the event: (a) that SteelHouse determines that the Platform, Services, Deliverables, Images or Software are being used in violation of any applicable law or regulation or either of Sections 2.3 or 2.4 above; (b) that SteelHouse determines that the Platform, Services, Deliverables, Images or Software are being used in an unauthorized or fraudulent manner; (c) that SteelHouse determines that the use of the Platform, Services, Deliverables, Images or Software adversely affects SteelHouse’s equipment or service to others; (d) SteelHouse is prohibited by an order of a court or other governmental agency from providing the Platform, Services, Deliverables, Images or Software; or (e) any other event which SteelHouse determines, in its sole discretion, may create a risk to the Platform, Services, Deliverables, Images or Software or to any other customers if the Platform, Services, Deliverables, Images or Software were not suspended. Without limiting the generality of Section 8, SteelHouse shall have no liability for any damages, liabilities or losses as a result of any suspension, limitation or termination of Customer’s right to use the Platform, Services, Deliverables, Images or Software in accordance with this Agreement.
- Term, Fees and Payment
- Term and Renewal. For customers who have signed an Order Form, the term of this Agreement is set forth in the Order Form, unless earlier terminated as set forth herein. This Agreement may be renewed or extended if and as mutually agreed by the parties in writing at the then current SteelHouse pricing. For customers who have not signed an Order Form, the term of this Agreement with respect to customer’s use of SteelHouse Platform shall be for as long as SteelHouse makes available and Customer uses any aspect of the SteelHouse Platform.
- Fees and Payment. Customer will pay all amounts due to SteelHouse under this Agreement by credit card. Customer’s credit card will be charged when customer’s spend reaches a threshold (as determined by SteelHouse) or on the first day of every month for the previous month. Customers who request to be invoiced must pay within thirty (30) days after the date of the applicable invoice. Invoices may be transmitted in either hard copy via mail or electronically via email, and payment may be made by electronic funds transfer, credit card or paper check.
- Taxes. The fees described in Sections 3.2 and 3.3 are exclusive of all taxes, including national, state or provincial and local use, sales, value-added, property and similar taxes, if any. Customer agrees to pay such taxes (excluding U.S. taxes based on SteelHouse’s net income) unless Customer has provided SteelHouse with a valid exemption certificate. In the case of any withholding requirements, Customer will pay any required withholding itself and will not reduce the amount paid to SteelHouse on account thereof.
- Termination. SteelHouse may terminate this Agreement for material breach or default by the other party on thirty (30) days’ prior written notice to the breaching party. If Customer has entered into a SOW or Order Form, it may terminate this Agreement for material breach or default by the other party on thirty (30) days’ prior written notice to the breaching party. If the breaching party does not cure the material breach or default within the thirty (30) days, this Agreement will automatically terminate at such time. In circumstances where Customer has not entered into a SOW or Order Form, Customer may immediately terminate the Services through the Platform.
- Suspension. Without limiting Sections 2.6 or 3.7, SteelHouse may suspend its provision of, and Customer’s access to, the Platform, Services, Deliverables, Images and Software if SteelHouse receives any notice or claim that any Customer Content, or activities hereunder with respect to any Customer Content, may infringe or otherwise violate any law or the rights of a third party.
- Effect of Termination. Upon termination or expiration of this Agreement: (a) the license granted under Section 1.4 shall terminate; (b) Customer shall cease using the Platform, Services, Deliverables, Images and Software and shall destroy all copies of all documentation, Images or other content provided by SteelHouse hereunder; (c) SteelHouse shall have no further obligation to provide the Platform, Services or Deliverables; (d) Customer will pay any unpaid fees; and (e) each party shall destroy all copies of Confidential Information of the other party as defined in Section 5.1.
- Intellectual Property Rights
- SteelHouse. SteelHouse (and its licensors, where applicable) has and retains ownership of, and all intellectual property rights relating to, the Platform, Services, Images and Deliverables (including the Software), and any modifications, improvements or derivatives of the foregoing. Customer grants to SteelHouse a perpetual, non-exclusive license to use, modify, distribute and otherwise exploit any suggestions, ideas, enhancement requests, feedback, recommendations or other information or ideas provided by Customer or any third party on behalf of Customer relating to the Platform, Services, Deliverables, Images or the Software.
- Customer. Customer has and retains ownership of the Customer Content and any intellectual property rights with respect to the Customer Content.
- Confidential Information. “Confidential Information” of a party means all data and information that is submitted to or learned by either party in connection with this Agreement, including information relating to either party’s customers, technology, operations, facilities, products, systems, procedures, practices, research, development, employees, business affairs and financial information. Without limiting the foregoing, the following shall be deemed Confidential Information of SteelHouse: the Platform, Services, Deliverables, Software and the terms and conditions of this Agreement. Neither party may disclose, duplicate, publish, release, transfer or otherwise make available Confidential Information of the other party in any form to, or for the use or benefit of, any person or entity without the other party’s prior written consent, or use such Confidential Information for purposes outside the scope of this Agreement. Each party may disclose the Confidential Information of the other party only to its employees, consultants and agents who need to know such confidential information for the purposes of this Agreement. Each party will advise its employees, consultants and agents of their responsibilities under this Agreement and be responsible for any breach of this Section 5 by its employees, consultants or agents. Confidential Information shall not include information that is: (a) part of, or becomes part of, the public domain (other than by disclosure by the receiving party in violation of this Agreement); (b) previously known to the receiving party without an obligation of confidentiality; (c) independently developed by the receiving party outside this Agreement; or (d) rightfully obtained by the receiving party from third parties without an obligation of confidentiality.
- Exclusions/Remedies. The obligations in this Section do not restrict any disclosure by either party pursuant to any applicable law, or by order of any court or government agency (provided that the disclosing party will give prompt notice to the non-disclosing party of such order so that the non-disclosing party may seek a protective order or other appropriate remedy). In the event of a breach of this Section or other compromise of Confidential Information of which a party is or should be aware (whether or not resulting from a breach), such party will immediately notify the other party in a writing detailing all information known to such party about the compromise, the Confidential Information affected, and the steps taken by such party to prevent the recurrence of such breach and to mitigate the risk to the other party. The parties agree that in the event of a breach or anticipated breach of this Section 5, the affected party shall be entitled to seek injunctive or other equitable relief as a remedy for any such breach or anticipated breach without the necessity of posting a bond. Any such relief shall be in addition to and not in lieu of any appropriate relief in the way of monetary damages.
- Representations and Warranties
- SteelHouse Representations and Warranties. SteelHouse represents and warrants to Customer that SteelHouse has the necessary authority to enter into this Agreement and carry out its obligations hereunder.
- Customer Representations and Warranties. Customer represents and warrants to SteelHouse that Customer has the necessary authority to enter into this Agreement and carry out its obligations hereunder.
- Disclaimer. THE WARRANTIES STATED IN THIS SECTION 6 ARE THE SOLE AND EXCLUSIVE WARRANTIES OFFERED BY STEELHOUSE AND THERE ARE NO OTHER WARRANTIES OR CONDITIONS, EXPRESS OR IMPLIED, WITH RESPECT TO THE PLATFORM, SERVICES, DELIVERABLES, IMAGES OR SOFTWARE, INCLUDING WITHOUT LIMITATION, THOSE OF MERCHANTABILITY, SATISFACTORY QUALITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT OF THIRD PARTY RIGHTS AND STEELHOUSE DOES NOT WARRANT THAT THE PLATFORM, SERVICES, DELIVERABLES, IMAGES OR SOFTWARE WILL MEET CUSTOMER’S REQUIREMENTS OR BE UNINTERRUPTED OR ERROR-FREE.
- SteelHouse Indemnification. SteelHouse will defend Customer and its parent, subsidiaries and affiliates and their respective directors, employees and agents (collectively, the “Customer Indemnitees”) from and against any claim made or brought against any Customer Indemnitee by a third party alleging that the Platform, Services, Deliverables or Software as provided to Customer hereunder infringe any patent, copyright, trademark or other proprietary right, or misappropriate any trade secret of any third party and SteelHouse shall pay the damages awarded by a court or agreed to by SteelHouse in a settlement with respect to such claims. SteelHouse shall have no obligation to defend or pay damages to Customer for claims or losses arising from Images, Customer Content, Customer’s breach of this Agreement, the combination of the Platform, Services, Deliverables or Software with other services, products or content, any modifications to the Platform, Services, Deliverables or Software made by any entity other than SteelHouse, or Customer’s use of the Platform, Services or Deliverables or any portion thereof after SteelHouse has suspended such use or terminated this Agreement or such portion in accordance with this Agreement. If the Platform, Services, Deliverables or Software become or may become the subject of a claim of infringement, SteelHouse may: (a) obtain the right for Customer to continue use of the Platform, Services, Deliverables or Software; (b) replace or provide a work-around in order to allow for Customer’s continued use of the Platform, Services, Deliverables or Software; or (c) if SteelHouse cannot effect (a) or (b) using commercially reasonable efforts, terminate this Agreement, in whole, or in part with respect to the infringing Platform, Service, Deliverable or Software. The provisions set forth in this section shall be SteelHouse’s sole obligation, and Customer’s sole remedy, for any violation of third party rights by the Platform, Services, Deliverables or Software.
- Customer Indemnification. Customer will defend SteelHouse and its parent, subsidiaries and affiliates and their respective directors, employees and agents (collectively, the “SteelHouse Indemnitees”) from and against any claim made or brought against any SteelHouse Indemnitee arising from or relating to any third party claims or actions based on: (a) Customer’s gross negligence or willful misconduct in performing its obligations under this Agreement; (b) Customer’s breach of the license restrictions set forth in Sections 2.2, 2.3 or 2.4; (c) use of the Platform, Services, Deliverables, Images or Software in a manner not contemplated hereunder, including any use that violates any applicable law or regulation or any right of a third party; (d) Customer’s Non-SteelHouse Use of Ads; or (e) any allegation that the Customer Content infringes any patent, copyright, trademark or other proprietary right, or misappropriate any trade secret of any third party, and shall pay any damages (including reasonable attorney’s fees) finally awarded by a court or agreed to by Customer in a settlement with respect to such claims.
- Notification. The indemnified party agrees to give the indemnifying party prompt written notice of any claim subject to indemnification; provided that an indemnified party’s failure to promptly notify the indemnifying party will not affect the indemnifying party’s obligations hereunder except to the extent that such delay prejudices the indemnifying party’s ability to defend such claim. The indemnifying party will have the right to defend against any such claim with counsel of its own choosing and to settle such claim as the indemnifying party deems appropriate, provided that the indemnifying party will not enter into any settlement that adversely affects the indemnified party’s rights without the indemnified party’s prior written consent (not to be unreasonably withheld). The indemnified party agrees to reasonably cooperate with the indemnifying party in the defense and settlement of any such claim, at the indemnifying party’s expense.
- Limitation of Liability
IN NO EVENT WILL STEELHOUSE BE LIABLE FOR ANY LOST DATA, LOSS OF REVENUE, ANTICIPATED PROFITS, LOST BUSINESS OR LOST SALES, OR FOR ANY INCIDENTAL, INDIRECT, PUNITIVE, SPECIAL OR CONSEQUENTIAL DAMAGES ARISING FROM OR RELATED TO THIS AGREEMENT, WHETHER BASED IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR OTHERWISE, AND EVEN IF STEELHOUSE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THE TOTAL LIABILITY OF STEELHOUSE, WHETHER BASED IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR OTHERWISE, WILL NOT EXCEED, IN THE AGGREGATE, AMOUNTS PAID BY CUSTOMER TO STEELHOUSE IN THE 12-MONTH PERIOD PRECEDING THE INITIAL CLAIM GIVING RISE TO LIABILITY HEREUNDER.
- Dispute Resolution; Arbitration Agreement; No Class Action
- Dispute Resolution. If a dispute or claim arises under this Agreement (a “Dispute”) that the project managers or primary business contacts of each party are unable to resolve, a party will notify the other party of the Dispute in writing (which may be via email) with as much detail as possible. Customer and SteelHouse senior business representatives with full authority to resolve the Dispute will use good faith efforts to resolve the Dispute within ten (10) business days after receipt of a Dispute notice. If the parties’ senior business representatives are unable to resolve the Dispute, or agree upon the appropriate corrective action to be taken, within such ten (10) business days, then either party may pursue arbitration as set forth in Section 9.2 below.
- Arbitration Agreement; No Class Action.ANY DISPUTE, CLAIM OR CONTROVERSY ARISING OUT OF OR RELATING IN ANY WAY TO THIS AGREEMENT, OR THE PLATFORM, SERVICES, DELIVERABLES, ORDER FORM, ANY INSERTION ORDER OR ANY SOW, OR THE BREACH, TERMINATION, ENFORCEMENT, INTERPRETATION OR VALIDITY THEREOF, INCLUDING ANY DISPUTE, CLAIM OR CONTROVERSY INVOLVING CONDUCT ALLEGED TO BE IN VIOLATION OF LOCAL, STATE OR FEDERAL STATUTORY OR COMMON LAW OR INDUSTRY CUSTOMS OR STANDARDS, AND THE DETERMINATION OF THE SCOPE OR APPLICABILITY OF THIS AGREEMENT TO ARBITRATE, SHALL BE RESOLVED BY FINAL AND BINDING ARBITRATION, RATHER THAN IN COURT.By agreeing to arbitration, both Customer and SteelHouse understand that they are knowingly, voluntarily, and intentionally waiving their right to maintain other available resolution processes, such as a court action or administrative proceedings.
Customer and SteelHouse each agree to a confidential private arbitration before a neutral single arbitrator from JAMS, whose decision will be final and binding. The arbitration proceedings shall be governed by the JAMS Comprehensive Arbitration Rules and Procedures, which are available at https://www.jamsadr.com/rules-comprehensive-arbitration/. The arbitrator is bound by the terms of this Agreement. The arbitration will be conducted in the English language. For any Dispute where the potential award is reasonably likely to be $10,000 or less, either Customer or SteelHouse may elect to have the dispute resolved through non-appearance-based arbitration. Judgment on the award rendered by the arbitrator may be entered in any court of competent jurisdiction. Customer and SteelHouse shall treat all arbitration proceedings–including any hearing, decision, award and opinion in support thereof–as confidential, and agree that the arbitrator shall issue such orders as is reasonably necessary to maintain such confidentiality.
If Customer intends to seek arbitration, Customer must first send written notice to SteelHouse of its intent to arbitrate (“Notice”). The Notice must: (a) describe the nature and basis of the Dispute; (b) set forth the specific relief sought, including the monetary amount; and (c) set forth Customer’s name, address and contact information. If SteelHouse intends to seek arbitration against Customer, SteelHouse will send any Notice of Dispute to Customer at the contact information on file, and set forth the nature and basis of the Dispute, and relief sought, including the monetary amount.
To help resolve any Disputes promptly and directly, Customer and SteelHouse each agree to commence any Dispute resolution within one (1) year after a claim arises; otherwise, the Dispute is waived.
TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, CUSTOMER AND STEELHOUSE EACH AGREE THAT ANY DISPUTE RESOLUTION PROCEEDING WILL BE CONDUCTED ONLY ON AN INDIVIDUAL BASIS AND NOT IN A CLASS, CONSOLIDATED OR REPRESENTATIVE ACTION.
Customer and SteelHouse understand that by agreeing to this class action waiver, each may only bring a Dispute against one another in an individual capacity, not as a representative or member of a purported class, or as a Private Attorney General. Customer and SteelHouse each agree that any Disputes shall not be consolidated with any Dispute of any other party. Customer and SteelHouse each agree that the arbitrator may not consolidate their claims with any other party, and may not otherwise preside over any form of a representative or class proceeding.
If a court of competent jurisdiction finds the foregoing arbitration provisions invalid or inapplicable, Customer and SteelHouse each agree that all Disputes arising out of or related to this Agreement must be resolved exclusively by a state or federal court located in Los Angeles County, Los Angeles, California, and Customer and SteelHouse each agree to submit to the exercise of personal jurisdiction of such courts for the purpose of litigating all such Disputes.
- Governing Law. This Agreement, and any Dispute arising out of or related to this Agreement, shall be governed by the Federal Arbitration Act, applicable federal law, and the laws of the state of California, excluding its conflicts of law rules, regardless of Customer’s country of origin or where Customer accesses the Platform. The United Nations Convention on Contracts for the International Sale of Goods does not apply to this Agreement.
- General Provisions
- Force Majeure. Neither party shall be liable in damages or have the right to terminate this Agreement for any delay or default in performing hereunder (except for failure to timely pay) if such delay or default is caused by conditions beyond its reasonable control including without limitation acts of God, government restrictions (including the denial or cancellation of any export or other necessary license), acts of terrorism, wars or insurrections.
- Relationship of the Parties. No agency, partnership, joint venture, or employment is created as a result of this Agreement and neither party has any authority of any kind to bind the other party in any respect whatsoever.
- Assignment. Customer may not assign or transfer this Agreement, in whole or in part, without SteelHouse’s prior written consent (not to be unreasonably withheld). SteelHouse may freely transfer and assign this Agreement or any of its rights and obligations hereunder. Any assignment in contravention of this provision will be null and void. The parties’ rights and obligations under this Agreement will be binding on and will inure to the benefit of all permitted assignees and successors in interest.
- Entire Agreement; Amendments and Modifications; Waivers. This Agreement including all Order Forms or Insertion Orders and SOWs that are incorporated herein by reference, contain the entire agreement of the parties regarding the subject matter described herein, and all other promises, representations, understandings, arrangements and prior agreements related thereto are merged herein and superseded hereby (including any provision contained in any invoice, purchase order or other documentation that is different from or in addition to these Terms and Conditions or any applicable Order Form or SOW). The provisions of this Agreement may not be amended by Customer except by an agreement in writing signed by authorized representatives of both parties referencing this Agreement and stating their intention to amend this Agreement.SteelHouse may modify this Agreement from time to time, and any modifications become effective upon Customer’s first access to or use of the Platform, Services, Deliverables, Images or Software after such modification. If SteelHouse makes significant changes to this Agreement, SteelHouse will notify Customer via the Platform (e.g., by providing notice via our Platform or email) indicating that this Agreement has been changed. Customer’s continued use of the Platform, Services, Deliverables, Images or Software after the modifications have become effective will be deemed Customer’s conclusive acceptance of and consent to the modified Agreement. It is expressly understood that in the event either party on any occasion fails to perform any term hereof and the other party does not enforce that term, the failure to enforce on any occasion will not constitute a waiver of any term and will not prevent enforcement on any other occasion.
- Notices. Except as may be otherwise set forth herein, all notices, requests, demands and other communications hereunder will be in writing (including without limitation, by email provided that delivery to the recipient is confirmed). Any hard copies of such communications will be deemed to have been duly given on the next day if delivered personally or sent by express courier to such party. All notices will be sent to the following address:If to Customer, to the name and address contained in the Order Form or to the email address provided upon registration for the SteelHouse Platform.If to SteelHouse:
Attn: Christopher Innes, Chief Operating Officer
3644 Eastham Dr.
Culver City, CA 90232
Such addresses may be changed by notice given by one party to the other pursuant to this Section.
- Reference. Customer agrees to participate in press announcements, case studies, trade shows, or other forms of publicity reasonably requested by SteelHouse. Notwithstanding anything to the contrary contained herein, SteelHouse is permitted to disclose on its website or otherwise that Customer is one of its customers.
- Severability. If any provision of this Agreement is invalid or unenforceable in any jurisdiction, the other provisions herein will remain in full force and effect in such jurisdiction and will be liberally construed to effectuate the purpose and intent of this Agreement, and the invalidity or unenforceability of any provision of this Agreement in any jurisdiction will not affect the validity or enforceability of any such provision in any other jurisdiction.
- Counterparts. This Agreement may be executed in two or more counterparts, each of which will be deemed to be an original, but all of which together will be considered one and the same agreement.
- Survival. The terms and conditions of Sections 3.7 (Effect of Termination), 4 (Intellectual Property Rights), 5 (Confidentiality), 6 (Representations and Warranties), 7 (Indemnification), 8 (Limitation of Liability), 9 (Dispute Resolution; Arbitration Agreement; No Class Action) and 10 (General Provisions) are expressly intended to survive any expiration or termination of this Agreement.