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SteelHouse

Tag: over the top

Connected TV Weekly Roundup | February 15

Connected TV Ads Are Unskippable -- And Viewers Actually Watch Them With traditional TV ads, viewers have learned to fast forward, skip, or time their breaks around long ad blocks until their show is back. In fact, research shows 86%...

Connected TV Terminology Cheat Sheet

There’s no denying Connected TV advertising is growing more popular -- and it’s not surprising. Connected TV ads are an effective way of reaching your target audience; they’re highly targeted, unskippable, trackable, brand-safe ads that are guaranteed to make an...
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Call us at 844.773.7171