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  1. Retargeting
  2. How Connected TV Works
  3. Ad Builder
  4. Analytics & Reporting

SteelHouse launches dedicated optimization for streaming television ads

Industry

Subscription Box

Objective

Drive Site Traffic & Conversions

Solutions

SteelHouse Performance TV


“SteelHouse Performance TV has been invaluable to Hunt A Killer’s growth this year. Their reporting suite empowered us to make a strong case for ongoing programmatic TV buys, and their audience catalog has allowed us to get in front of customers that are difficult to reach on other channels.”

Ryan Sandrew

Senior Digital Marketing Manager, Hunt a Killer

SteelHouse Performance TV Campaign Results

  • ROAS: 5.9X
  • Cost Per Visit: $0.84
  • Site Visit Rate: 3.31%
  • Average Order Value: $74.18

Bring on the Challenge

Hunt a Killer was seeing steady performance across their marketing efforts, but knew they could do more to drive new site traffic and grow their subscription business. They had previously run ads on linear TV, but realized they needed a solution that would let them better target their audience and track their performance – something that traditional TV advertising couldn’t offer.

Enter SteelHouse

Hunt a Killer turned to SteelHouse Performance TV in order to reach the exact users they knew would help them grow their subscription base. With Performance TV’s full integration into the Oracle Data Cloud, Hunt a Killer was able to target viewers with an affinity for crime shows (like Law & Order and True Detective), seasonal audiences (Halloween lovers), and true-crime and mystery enthusiasts. 

Once their campaign launched, Performance TV enabled them to track their ad performance with detailed metrics such as website visits, conversions, cost per completed view, and many more. SteelHouse’s Verified Visits technology, which tracks any user visits to the advertiser’s site in a window of time defined by them, delivered cross-device tracking to ensure proper credit was assigned. All this ensured Hunt a Killer knew exactly who saw their ads, and what actions they took afterwards—giving them a full picture on their campaign’s impact.

The Results

SteelHouse Performance TV drove strong results for Hunt a Killer thanks to its ability to target exact audiences. The campaign achieved a 3.31% site visit rate and a $0.84 cost per visit. And most importantly, those site visits resulted in strong revenue, driving over a 5X ROAS. SteelHouse Performance TV not only helped them reach the right audience, but also convinced those viewers that it was time to subscribe and start solving mysteries.

“SteelHouse Performance TV has been invaluable to Hunt A Killer’s growth this year. Their reporting suite empowered us to make a strong case for ongoing programmatic TV buys, and their audience catalog has allowed us to get in front of customers that are difficult to reach on other channels.”

Ryan Sandrew

Senior Digital Marketing Manager, Hunt a Killer

SteelHouse Performance TV Campaign Results

  • ROAS: 5.9X
  • Cost Per Visit: $0.84
  • Site Visit Rate: 3.31%
  • Average Order Value: $74.18

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