SteelHouse Partners with Tagman for Easy and Seamless Tag Installation

SteelHouse and Tagman have joined forces to increase efficiency and performance of tag management, marketing data, and analytics initiatives for current and future SteelHouse customers.

Los Angeles, CA (October 17, 2012) – SteelHouse (, an online behavioral marketing company that helps some of the world’s largest brands create and target high-engagement advertising campaigns, has joined forces with TagMan, as a Certified Premium Partner in the company’s STREAM™ Partner Program.

The alliance creates new levels of marketing and ecommerce efficiency for SteelHouse’s customers. With SteelHouse’s behavioral marketing solutions – A2, Real Time Offers™ and Retargeting – brands, agencies, and marketers can launch relevant and highly engaging marketing campaigns, on and off their own websites. Customers using SteelHouse drive more site traffic, higher conversion rates, and see increased levels of consumer engagement. By identifying the browsing and buying behaviors of their site visitors, marketers are able to deliver targeted offers that help to reinforce their marketing campaigns and close the sales cycle.

As Certified Partners, SteelHouse now offers marketers and agencies fast and simple installations of their tags through TagMan’s “Drag and Tag” STREAM partner library. In turn, campaigns and measurement tactics can be implemented sooner and more accurately tracked for SteelHouse clients. Because SteelHouse’s tags have been tested and verified to run smoothly through the TagMan container, SteelHouse customers can deliver a better experience for their own customers without worrying about undesirable tag behavior or tedious tag testing.

“By joining forces with one of the leaders in tag management, we’re able to bring our game-changing ad technology to a much broader market,” said Mark Douglas, President and CEO of SteelHouse. “Integration with Tagman has made our tag installation process even simpler by enabling marketers to immediately begin using SteelHouse’s behavioral marketing solutions to launch compelling display ad and onsite offer campaigns that increase brand engagement and help close the sales cycle.”

Ron Brien, SVP of Marketing for TagMan says, “By integrating into the fast-growing TagMan STREAM Partner Program, SteelHouse joins a select ecosystem of leading digital marketing, agencies, and ecommerce companies which have strengthened their offering and further enhanced the reach and capabilities of our Tag Management and Marketing Data Platform for high-performance tag management for any platform, device or marketing channel.”

About SteelHouse
SteelHouse™ (, a data-driven marketing technology company, brings innovative advertising solutions to brands, agencies, and eCommerce marketers. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. Together, they’ve built the easiest Cloud-based Marketing Platform – SteelHouse CANVAS – one platform for acquisition and retention, which consistently keeps the same message in front of an audience through display, onsite, and social. SteelHouse reaches more than 170 million consumers a month, across hundreds of the world’s largest brands with its award-winning creative and retargeting technologies. SteelHouse is based in Culver City, California.

About Tagman
TagMan is the first, most advanced and most used universal tag management system. TagMan enables website owners to house all the tags used to implement, manage and track online marketing technologies in one independent tag management system and interface. More than 250 ecommerce websites globally leverage TagMan to implement, manage and monitor all digital tags and online marketing technologies through an easy to implement, self-service interface while proactively managing ePrivacy and Do Not Track compliance. Clients include Travelocity, Virgin Atlantic, Kellogg’s, Air New Zealand, and Vodafone. Find out more at

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Lauren DeSalvo
PR Manager