SteelHouse Partners with Magento to Bring Cutting-Edge Real Time Offers and Retargeting to its eCommerce Platform Retailers

Magento® eCommerce platform users can now leverage the rewards of SteelHouse’s Behavioral Commerce Platform™ to increase sales, average order values, and conversions.

Los Angeles, CA (July 2012) – SteelHouse (, a behavioral commerce company powering the industry’s only real time marketing solutions, announced a partnership with Magento (, a division of eBay (NASDAQ:EBAY), and developer of one of the world’s fastest-growing eCommerce platforms. Through this partnership, Magento users can now leverage SteelHouse’s award-winning behavioral Retargeting and Real Time Offers™ to drive revenue, enhance brand awareness, and improve consumer engagement through segmented ad and offer campaigns.

Magento users can easily begin using SteelHouse’s Retargeting and Real Time Offers in a matter of minutes by selecting the SteelHouse plugin from Magento’s Plugins section within its eCommerce platform interface. Integration between SteelHouse’s platform and Magento is done automatically in a few short steps. Typical installation takes 10 minutes or less, enabling retailers to immediately launch relevant, personalized display ad campaigns and live offers based on unique behavioral data.

With SteelHouse Retargeting, retailers can identify shoppers on their site based on the shopper’s behavior and deliver segmented retargeted ads to those shoppers on hundreds of thousands of websites. Once segmented, retailers can also use SteelHouse’s Real Time Offers to deliver messages and offers that are relevant to their shoppers buying behaviors and shopping personalities.

Powered by the SteelHouse Behavioral Commerce Platform, Real Time Offers are easily accessible from a user-friendly interface and do not require additional engineering or creative resources. By using direct behaviorally targeted messaging, Real Time Offers increase conversion rates and average order values across all shopper segments.

The partnership between SteelHouse and Magento now gives retailers a way to further enhance their marketing optimization and analytic efforts. With SteelHouse Retargeting and Real Time Offers, retailers are able to place the right offers in front of the right shoppers, regardless of where they navigate on the web.

“SteelHouse has taken the absolute best Behavioral Commerce platform and combined it with Magento’s market leading retail platform.” said Mark Douglas, President and CEO of SteelHouse. “Magento’s retailer clients now have the ability to take live shopping data and deploy targeted offers and campaigns in real time.”

SteelHouse and Magento will both be exhibiting at the Internet Retailer 2012 Conference & Exhibition (IRCE), in Chicago now through June 8th.

About SteelHouse

SteelHouse™ (, a data-driven marketing technology company, brings innovative advertising solutions to brands, agencies, and eCommerce marketers. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. Together, they’ve built the easiest Cloud-based Marketing Platform – SteelHouse CANVAS – one platform for acquisition and retention, which consistently keeps the same message in front of an audience through display, onsite, and social. SteelHouse reaches more than 170 million consumers a month, across hundreds of the world’s largest brands with its award-winning creative and retargeting technologies. SteelHouse is based in Culver City, California.

About Magento

Magento® ( is the fastest growing eCommerce platform with over 225 solution providers, 100,000 merchants and brands worldwide and a host of Industry Partners that create applications and extensions for the Magento platform. Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Based in Los Angeles, Magento is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the eCommerce ecosystem.

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