SteelHouse Adds Industry Heavyweights Dan Weiner and Rory Mitchell To Executive Team

Fortifies Commitment To Fast-Growing Connected Television Market & Advanced Automation


LOS ANGELES, Mar. 20, 2018 SteelHouse, a leading advertising software company, today announces the addition of Dan Weiner and Rory Mitchell to its executive team.

Weiner, whose traditional media experience includes Clear Channel and CBS, is a digital media pioneer who helped launch the FOX Audience Network (Myspace). Most recently, he led Western Region Sales for Pandora. Weiner will oversee a team focused exclusively on the SteelHouse Connected TV (CTV) offering as SVP of Enterprise Sales/CTV. The team will directly engage traditional TV advertisers and digital video proponents, as well as a wide range of enterprise brands for which traditional TV has never been a viable choice. The SteelHouse CTV offering brings the power of digital advertising for Living Room Quality™ content delivered via applications on phones, tablets, and televisions.

Rory Mitchell will assume the role of VP of Client Success, Head of Accounts, at SteelHouse. Mitchell brings more than fifteen years of enterprise Sales and Client Success experience, including senior roles with CheetahMail, Experian Marketing Services and Cheetah Digital, where he was most recently Head of Channels and Partners for North America. Mitchell’s addition to the SteelHouse senior management team further supports the strong commitment to enterprise-class customers with exacting expectations. He will also contribute to the company’s aggressive client growth and development strategy, designed to support its SaaS offering.

“SteelHouse is at the center of two critical industry changes: The move of brands from manual media management to automated and optimized technology, and the shift from traditional TV to Connected TV,” said SteelHouse president and CEO, Mark Douglas. “Both Rory and Dan bring an incredible depth of experience and insight to these areas. We’re excited to welcome them to SteelHouse at such a key point in the company’s growth.”

For more about the SteelHouse team, please visit:


About SteelHouse

SteelHouse is an AI-driven, self-service advertising software company for brands of all sizes. The SteelHouse Advertising Suite provides marketers with everything they need to build their own ads then launch retargeting and prospecting campaigns through display, mobile, native, connected TV, and social media. Our solutions give advertisers total transparency and complete control over their campaigns – all with the fastest go-live in the industry. SteelHouse has more than 700 customers including brands like Virgin America, TUMI, Staples, Beachbody, and others.

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