SteelHouse launches dedicated optimization for streaming television ads
Prepare for a Successful Summer With Our Fourth of July Guide
Recent world events are changing the way we travel, work and live – but one thing that hasn’t changed is our love for the Summer holidays. Over three-quarters of Americans will celebrate Fourth of July this year, with road trips and staycations signalling big business for many advertising categories, and welcoming in new ones. We’ve […]
SteelHouse Performance TV vs. YouTube
There’s no doubting Google’s performance marketing bonafides. But when it comes to driving performance with video advertising, their YouTube offering just doesn’t cut it. If you’re trying to drive measurable impact with your video ads—here’s what you need to know. You’ll learn: Stats and insights on the optimal video ad experience. Performance benchmarks that truly […]
The Performance Marketer’s Guide to Father’s Day
Father’s Day is just around the corner, and that means millions of Americans are looking for the perfect present for dad—and many are shopping online. Explore the tips, trends and insights you can use to maximize your campaign performance, tailor-made for the COVID-19 crisis. You’ll learn: Past and current consumer trends to help build your […]
Your Guide to Memorial Day Marketing in 2020
Millions of Americans kick off their summer on Memorial Day Weekend, which means they’re shopping for what they need to start the season right. And due to the COVID-19 crisis, this year they’re buying more online than ever before—here’s how to turn the uptick in activity into a major opportunity. You’ll learn: The current consumer […]
Mother’s Day Campaign Recommendations
Due to the current global crisis and mass stay-at-home orders, this Mother’s Day will have an especially heavy focus on ecommerce. We’ve put together a campaign strategy guide to help you navigate this year’s special circumstances. You’ll learn: Revenue and conversion trends leading to the big day. The ad channels positioned to make the strongest […]
Post-Holiday Report: Performance TV Unwrapped
Hundreds of brands. Thousands of campaigns. Billions of ad impressions – we analyzed them all to uncover what worked best for advertisers this past holiday season. The biggest takeaway? 2019 was the year Connected TV proved itself as a top-tier performance marketing channel, and it’s looking like 2020 will be even bigger. This is the year […]
Ecommerce Campaign Starter Pack
Ecommerce marketing is all about efficiently maximizing your efforts. We’ve put together this Ecommerce Campaign Starter Pack to provide insight into the ad channels – from paid search to Connected TV – that will deliver the strongest performance possible. In this guide, we’ll cover: Paid search campaigns Display retargeting tips and tricks Social advertising best […]
Your Connected TV Terminology Cheat Sheet
Connected TV is currently one of the fastest growing channels in advertising – and if you want to keep up, you’re going to have to get up to speed with the ins and outs of CTV. You’ll learn: The need-to-know Connected TV jargon A robust list of devices, inventory, and content formats A crash course […]