Your Connected TV Terminology Cheat Sheet
Connected TV is currently one of the fastest growing channels in advertising – and if you want to keep up, you’re going to have to get up to speed with the ins and outs of CTV. You’ll learn: The need-to-know Connected TV jargon A robust list of devices, inventory, and content formats A crash course […]
2019 SteelHouse Holiday Guide
This past holiday season, we launched over 7,700 retargeting, branding, and prospecting campaigns through display, mobile, social, and Connected TV. We analyzed over 3+ billion ad impressions served by 1,000+ brands through our platform to see what worked best. We’ve crunched the numbers, measured the trends, and identified the opportunities. And now, we share it […]
Back-to-School Guide 2019
Back-to-School is the second biggest shopping season of the year, which means there’s millions of parents and students looking for everything they need for the new school year. With the SteelHouse Back-To-School Guide, you’ll be ready for them. You’ll learn: Key stats and figures that show where and when shoppers are buying The types of […]
Your 10 Minute Guide to Prospecting
Want to up your prospecting game? Then you better know how to target new, valuable audiences. Our guide walks you through what it takes to launch effective prospecting campaigns, and explains how to best utilize targeting data and engaging creative to help drive new customers to your site. You’ll Learn: Why any advertiser needs to […]
Father’s Day Campaign Recommendations
There are plenty of online shoppers looking for the perfect gift this Father’s Day. With our campaign strategy guide, you’ll be able to capture as many of those conversions as possible. You’ll learn: When to launch your campaigns to maximize impact Site traffic and conversion trends leading to the big day Why targeting last minute […]
Retargeting Cheat Sheet
If you’re new to the world of retargeting, or just looking for a refresher, we’ve got you covered. You’ll learn: Important retargeting segments Strategies to bring users back to your site Ad creative tips and best practices
Mother’s Day Campaign Recommendations
Mother’s Day is pretty important (for obvious reasons), which is why we’ve put together a campaign strategy guide for this year’s big day in May. You’ll learn: When to launch your campaigns to maximize impact Revenue and conversion trends leading to the big day Shipping time’s impact on ordering and more
How to Start Advertising on Connected TV
The numbers don’t lie. There are 190 million Connected TV viewers today, and that number will only continue to rise. So the question is… are your ads ready to meet them? Download our guide to see what it takes to get your ads on Connected TV, and why it’s an opportunity you don’t want to […]