White Papers

This holiday shopping season, we launched over 7,700 retargeting, branding, and prospecting campaigns through display, mobile, social, and Connected TV. We analyzed over 3+ billion ad impressions served by 1,000+ brands through our platform to see what made the biggest impact.

We'll cover:

• Which shopping days commanded the most attention
• What channels and formats perform strongest
• Breakouts of key stats by vertical
• Recommendations for a strong Q1

Based on the data we’ve collected from 17 billion impressions last year across big brands like Tommy Hilfiger, Overstock.com, Travelocity, and more — here’s what should be on your holiday wish this year:

• Create relevant holiday ads you know will perform
• Capture more customers with campaigns that work together
• Time your campaigns to when people are shopping this season
• Launch Connected TV ads that compliment your campaigns

School is out, and summer has arrived, which for advertisers means it’s time to start thinking about back to school marketing for the 2018 fall start. Here’s what you need to know to pass with flying colors during this back-to-school season.

We'll cover:

• What to expect from back-to-school shoppers
• Audiences to target
• Campaign recommendations
• What types of creative performed the best last season

Your Annual Guide to Navigating the Season.
Every marketer can use a little help, especially when it comes to their holiday marketing campaigns. So we have compiled the latest holiday marketing trends, best practices, and innovative campaign ideas.

We'll cover:

• Holiday planning checklist
• The fastest growing channels that hold your biggest opportunity.
• Campaign tips for every step in the purchase funnel
• Why video and social are key to driving strong campaign performance 

Your Annual Guide to Navigating the Season.
Every marketer can use a little help, especially when it comes to their holiday marketing campaigns. So we have compiled the latest holiday marketing trends, best practices, and innovative campaign ideas.

We'll cover:

• Holiday planning checklist
• How to overcome the most common holiday marketing hurdles
• Campaign tips for every step in the purchase funnel
• How to design your own ads using the content around you

Learn how to boost campaign performance by targeting your email subscribers in social.

We'll cover:

• The evolution of email
• Reasons to target your subscribers elsewhere
• Campaign tactics and how to create social ads that convert

How to best test for conversion success.

We'll cover:

• The importance of the conversion
• What A/B testing is
• The benefits of testing
• Testing Tips

How to best test for campaign success.

We'll cover:

• What segmentation is
• How behavioral segmentation differs
• Why real-time segmentation is important
• How to use your segments, and how to get started

Tested for success campaigns, tips, and recommendations.

We'll cover:

• 10 campaign recommendations to complement your retargeting efforts
• We'll also give you a campaign pre-flight checklist to make sure your new campaigns are ready to go.