Guides & Reports

Mother’s Day is right around the corner, and that means millions of shoppers will be looking for the perfect gift for mom. We’ve mapped out exactly how and why it’s the right time to leverage Performance TV to drive conversions, revenue, and more—let’s dive in.

A look at streaming television’s year-over-year growth as a direct-response, performance marketing channel.

This isn’t the time to rehash last year’s holiday strategy. Just sticking to a basic “search, social, and display” ad strategy will end up leaving money on the table. Why? Because new consumer trends have emerged out of this year’s craziness that have changed the advertising landscape.

Did you know that shoppers spend more during this season than they do on Valentine’s Day, Mother’s Day and Father’s Day combined? Wedged between Summer, but not quite into PSL (Pumpkin Spice Latte) season is Back-to-School, which marks one of the biggest shopping events of the year and generates almost $81B in sales. It’s not […]

Recent world events are changing the way we travel, work and live – but one thing that hasn’t changed is our love for the Summer holidays. Over three-quarters of Americans will celebrate Fourth of July this year, with road trips and staycations signalling big business for many advertising categories, and welcoming in new ones. We’ve […]

There’s no doubting Google’s performance marketing bonafides. But when it comes to driving performance with video advertising, their YouTube offering just doesn’t cut it. If you’re trying to drive measurable impact with your video ads—here’s what you need to know. You’ll learn: Stats and insights on the optimal video ad experience. Performance benchmarks that truly […]

Father’s Day is just around the corner, and that means millions of Americans are looking for the perfect present for dad—and many are shopping online. Explore the tips, trends and insights you can use to maximize your campaign performance, tailor-made for the COVID-19 crisis. You’ll learn: Past and current consumer trends to help build your […]

Millions of Americans kick off their summer on Memorial Day Weekend, which means they’re shopping for what they need to start the season right. And due to the COVID-19 crisis, this year they’re buying more online than ever before—here’s how to turn the uptick in activity into a major opportunity. You’ll learn: The current consumer […]