Back to School Mini Guide 2018

Jul 6, 2018

School is out, and summer has arrived, which for advertisers means it’s time to start thinking about back to school marketing for the 2018 fall start. Here’s what you need to know to pass with flying colors during this back-to-school season.

We’ll cover:

  • What to expect from back-to-school shoppers
  • Audiences to target
  • Campaign recommendations
  • What types of creative performed the best last season