It’s not just millennials, people of all ages are streaming television instead of paying for cable, and the trend is picking up momentum. Connected TV is the new way people watch TV for many reasons -- streaming makes sense for today’s on-demand culture, everyone loves to binge-watch, you only pay for the subscriptions you want, and it’s less expensive than traditional cable.
But this is not just a consumer-driven movement, the cable companies and networks are on board. Find out what's happening, why, and how it represents a huge opportunity for advertisers.
If your ad campaign is about to take flight, you need to know exactly what to do in the event of an advertising emergency. Are you manually creating ad sizes to optimize for every placement? Trying to manage your budget across all channels, sizes, and audiences? How about being overwhelmed with too much data? If this applies to you, you’re having an advertising emergency, and you need to take the necessary precautions to avoid disaster.
Six out of every ten Americans on the internet use social networks. That means your customers are congregating on a channel that specializes in high engagement — making it the perfect place to reach them. And there’s no better way to reach them than with prospecting or retargeting campaigns powered by video.
There’s a right way to engage your audience with social video, and we’re here to give you the rundown on how to do it. We’ve compiled the latest social video stats and trends for you to consider when planning your campaigns. With these in hand, you should be able to better plan your holiday campaigns and get the most out of your social video experience.
Digital advertising is a technology-managed business – any marketer can tell you that. Marketers must navigate, manage, and master multiple platforms spread across multiple vendors. This leads to wasted time, a lack of transparency on digital media buys, and a dip in performance. Overcoming these challenges should be the number one priority for any marketer looking to effectively purchase media and manage their campaigns.
SteelHouse teamed up with Forrester Consulting to better understand the challenges marketers face, and the results show a single platform with the right pricing model solves a lot of headaches for the modern marketer.
Ever wondered how look-alike targeting can help increase your audience reach? Ever wondered how you can expand on your reach and drive conversions? Well, look no further!
In our Campaign Spotlight – Look-alike Targeting Infographic, we show you step-by-step how look-alike targeting works, the benefits of running look-alike campaigns, and more importantly, how to yield the best conversion and campaign revenue lift by combining look-alike targeting with our Slingshot technology. We even share some great use cases!
We’re dispelling the myth on view-through attribution in our latest infographic! Learn everything you’ve ever needed to know about view-throughs – how they’re measured, how they’re tracked, why they get a bad rap and more! We’ll also uncover how view-throughs stack up against click-throughs and explain why view-throughs are an essential metric in measuring your marketing success.
In our Seeing is Believing – Why View-Throughs Matter Infographic, we prove that view-throughs are the real deal!
We’re lifting the veil on our A2 success by giving you insider access to everything you’ve ever wanted to know about the new generation of online advertising! Curious how A2 can help you drive more site traffic, increase click-throughs, shopper engagement, and revenue? Want to know how SteelHouse helps you make your ads enticing, clickable, and interactive?
In our Unleashing the Ad Beast infographic we share how SteelHouse turns your chaotic marketing process into a seamless joyride filled with nothing but marketing ROI glory!
Are you ready for the next wave of online advertising? It’s time to say goodbye to boring, static ads and say hello to rich, multimedia ads. Discover why rich ads rule over standard ads, five ways to turn a broing ad into an interactive ad, and more!
Check out our latest inforgraphic that is your How-To on Serving High Engagement Ads on Any Device!
Preparing marketing initiatives that really resonate with your shoppers can feel a little overwhelming. After all, you’re trying to please a lot of different types of people who all have their own set of expectations when they shop your brand.
Do not fear though, SteelHouse’s Holiday Marketing Tips, Pointers & Best Practices infographic provides important dates and pointers that can help you plan effective and successful marketing campaigns!
Start the holiday season off right with these tips!
We took an in-depth look at retailer brands and their advertising campaigns, marketing spending, and overall campaign messaging. Curious about what call-to-action buttons retailers use most in their online ads? Want to know what call-to-actions consumers click on most?
Our latest infographic tells all!
When it comes to online social shopping, Pinterest users are far more likely to purchase items they see posted on the site compared to the purchasing behavior of Facebook users viewing items they’ve seen on the news feed or a friend’s wall, according to SteelHouse’s recent Social Shopping 2012 survey.
Check out our latest infographic to see our social shopping findings!