Holiday Report 2018

Holiday Report 2018

Based on the data we’ve collected from 17 billion impressions last year across big brands like Tommy Hilfiger, Overstock.com, Travelocity, and more — here’s what should be on your holiday wish this year:

  • Create relevant holiday ads you know will perform
  • Capture more customers with campaigns that work together
  • Time your campaigns to when people are shopping this season
  • Launch Connected TV ads that compliment your campaigns
Back to School Mini Guide 2018

Back to School Mini Guide 2018

School is out, and summer has arrived, which for advertisers means it’s time to start thinking about back to school marketing for the 2018 fall start. Here’s what you need to know to pass with flying colors during this back-to-school season.

We'll cover:

  • What to expect from back-to-school shoppers
  • Audiences to target
  • Campaign recommendations
  • What types of creative performed the best last season
Holiday Digital Marketing Mini-Guide 2017

Holiday Digital Marketing Mini-Guide 2017

Your Annual Guide to Navigating the Season.
Every marketer can use a little help, especially when it comes to their holiday marketing campaigns. So we have compiled the latest holiday marketing trends, best practices, and innovative campaign ideas.

We'll cover:

  • Holiday planning checklist
  • The fastest growing channels that hold your biggest opportunity.
  • Campaign tips for every step in the purchase funnel
  • Why video and social are key to driving strong campaign performance 
Holiday Digital Marketing Guide 2016

Holiday Digital Marketing Guide 2016

Your Annual Guide to Navigating the Season.
Every marketer can use a little help, especially when it comes to their holiday marketing campaigns. So we have compiled the latest holiday marketing trends, best practices, and innovative campaign ideas.

We'll cover:

  • Holiday planning checklist
  • How to overcome the most common holiday marketing hurdles
  • Campaign tips for every step in the purchase funnel
  • How to design your own ads using the content around you
Email Marketing & Social Media

Email Marketing & Social Media

Learn how to boost campaign performance by targeting your email subscribers in social.

We'll cover:

  • The evolution of email
  • Reasons to target your subscribers elsewhere
  • Campaign tactics and how to create social ads that convert
A/B Split Testing Guide & Conversion Optimization White Paper

A/B Split Testing Guide & Conversion Optimization White Paper

How to best test for conversion success.

We'll cover:

  • The importance of the conversion
  • What A/B testing is
  • The benefits of testing
  • Testing Tips
Segmentation // From Data Points To Dollar Signs

Segmentation // From Data Points To Dollar Signs

How to best test for campaign success.

We'll cover:

  • What segmentation is
  • How behavioral segmentation differs
  • Why real-time segmentation is important
  • How to use your segments, and how to get started
10 Data-Driven Campaigns to Jump-Start your Marketing

10 Data-Driven Campaigns to Jump-Start your Marketing

Tested for success campaigns, tips, and recommendations.

We'll cover:

  • 10 campaign recommendations to complement your retargeting efforts
  • We'll also give you a campaign pre-flight checklist to make sure your new campaigns are ready to go.