Industry

Travel & Tourism

Objective

Expand Reach & Awareness

Solutions

Connected TV


“This campaign far exceeded our expectations for performance, driving a site visit rate that is higher than we see even on display! The fact that we are able to measure website interactions from a TV buy is something that we are very excited about, as our clients are now able to bring actionable insights and data back to their internal teams -- something they’ve never been able to do in traditional TV.”

Sophia Gioiello

Associate Account Director

Connected TV Ad Results

  • Cost Per Visit: $10.91
  • Site Visit Rate: 1.38%

Bring on the Challenge

Tulalip Resort Casino was searching for a way to reach a key, local audience that could not be found on traditional television. Working with their digital agency Flying A Media, they turned to SteelHouse and Connected TV advertising to reach cord cutters and leverage precise targeting to ensure they connected with their desired audience.

 

Enter SteelHouse

SteelHouse started by geo-targeting the Seattle DMA to ensure the ads hit the right audience. Oracle data segments were then integrated into the campaign to increase targeting accuracy and narrow the focus to viewers ages 25 to 39 years old, with an interest in gaming and traveling to resort casinos. With this level of targeting, Tulalip Resort Casino was able to reach viewers with far more precision than traditional television advertising.

SteelHouse then ran creative alongside Living Room Quality™ entertainment consisting of premier, blue-chip programming. These ads were served only on top networks, including CNN, A&E, NFL Network, CBS News, and more.

 

The Results

Tulalip Resort Casino saw a measurable impact on site traffic thanks to their Connected TV campaign, driving an impressive 1.38% site visit rate, with an average cost-per-visit of only $10.91. These numbers are notable for two major reasons; the visit rate exceeds the typical rate for display campaigns, and site traffic was trackable, documented, and measured. The ability to measure direct results for an ad shown on television has been an advertiser’s dream for years, and Connected TV has made that a reality for Tulalip Resort Casino.

“This campaign far exceeded our expectations for performance, driving a site visit rate that is higher than we see even on display! The fact that we are able to measure website interactions from a TV buy is something that we are very excited about, as our clients are now able to bring actionable insights and data back to their internal teams -- something they’ve never been able to do in traditional TV.”

Sophia Gioiello

Associate Account Director

Connected TV Ad Results

  • Cost Per Visit: $10.91
  • Site Visit Rate: 1.38%

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