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  1. Retargeting & Prospecting
  2. How Connected TV Works
  3. Ad Builder
  4. Analytics & Reporting

Industry

Subscription Software

Objective

Drive Site Traffic & Conversions

Solutions

Connected TV & Audience Extension


“Connected TV and Audience Extension outperformed the brand’s social prospecting, which has always been their most effective channel. The campaign’s ROAS was 2X higher compared to the brand’s retargeting efforts as well, and we saw site visits increase 10X from week 1 to week 4 of the campaign, showing what sort of impact optimizations can make. We couldn’t be happier with the results.”

Dan Terek

Group Account Director

Connected TV Results

  • ROAS: 2:1
  • Reach: 932,410
  • Unique Site Visitors: 9,850
  • Views: 97% Completion Rate
  • Site Visit Rate: 0.47%

Bring on the Challenge

Looking to reach users who had shown interest in learning a new language, this leader in subscription language-education software turned to SteelHouse. SteelHouse knew Connected TV (CTV) was the ideal solution thanks to its ability to pinpoint users with advanced targeting capabilities, as well as its precise reporting to measure success.

Enter SteelHouse

SteelHouse started by targeting an audience which had purchased similar products within the past 180 days. Geo-specific targeting and network enhancements were incorporated into the campaign’s targeting methodology, and optimized for maximum effectiveness. All previous site visitors from the past 12 months were then excluded to ensure the campaign would only reach a new audience. The campaign was then served across major, high-quality network CTV apps such as The History Channel, Discover, TLC, and NBC Sports.

The campaign then took advantage of SteelHouse’s proprietary Audience Extension, which served display ads to users who had seen the CTV ad. This ensured the brand’s message was kept top-of-mind, consistent, and compelling across multiple channels and devices.

The Results

The language software brand saw strong results thanks to Connected TV and Audience Extension. The campaign drove a 2:1 ROAS, while reaching over 932,000 viewers. Those viewers generated 9,850 site visits and over 960,000 total page views. That translates to a 0.47% visit rate, and 97% completion rate.

“Connected TV and Audience Extension outperformed the brand’s social prospecting, which has always been their most effective channel. The campaign’s ROAS was 2X higher compared to the brand’s retargeting efforts as well, and we saw site visits increase 10X from week 1 to week 4 of the campaign, showing what sort of impact optimizations can make. We couldn’t be happier with the results.”

Dan Terek

Group Account Director

Connected TV Results

  • ROAS: 2:1
  • Reach: 932,410
  • Unique Site Visitors: 9,850
  • Views: 97% Completion Rate
  • Site Visit Rate: 0.47%

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