Industry

Retail Apparel

Objective

Reach a new audience & drive conversion

Solutions

Facebook Prospecting


“Our original goal was primarily to drive new qualified users in social to Sperry’s site, increasing overall brand awareness. However, the results far exceeded expectations - we were aiming for a 4:1 ROAS but went well beyond that. We’re excited to explore the opportunity to further scale this channel with Sperry and continue to build both awareness and generate incremental revenue as a whole.”

Brittany Alexander

Account Manager

Facebook Prospecting Performance*

  • CTR: .94%
  • ROAS: 6.93
  • Click ROAS: .67
  • CPA: $11.58
  • Click CPA: $120.40
  • Page Shares: 115
  • Page Likes: 653

* Using 28 day click & view windows

Bring on the Challenge

Sperry partnered with SteelHouse to run their display retargeting, prospecting, and Facebook retargeting campaigns. But with summer coming to an end, they needed a way to focus attention on their fall styles and reach those looking for a new seasonal look. Sperry wanted a solution that could easily reach new users across multiple devices, expand social presence and engagement, and drive real value.

Enter SteelHouse

SteelHouse provided a new solution that could easily reach users across multiple devices, expand social engagement, and drive conversions – all with a short run time. With SteelHouse’s Facebook Prospecting, Sperry’s campaigns could target users on mobile and desktop through a variety of placements.

Once launched, SteelHouse optimized the campaign towards conversions with the secondary goal of engagement. Different types of prospecting audiences were then tested to ensure the campaign reached the most relevant group of potential customers.

The Results

The initial campaigns launched with SteelHouse were able to reach 6.93 return on ad spend. By increasing reach and continually optimizing how these ads were served in Facebook based on user behavior, SteelHouse helped Sperry achieve strong results and spread the word about their fall styles.

“Our original goal was primarily to drive new qualified users in social to Sperry’s site, increasing overall brand awareness. However, the results far exceeded expectations - we were aiming for a 4:1 ROAS but went well beyond that. We’re excited to explore the opportunity to further scale this channel with Sperry and continue to build both awareness and generate incremental revenue as a whole.”

Brittany Alexander

Account Manager

Facebook Prospecting Performance*

  • CTR: .94%
  • ROAS: 6.93
  • Click ROAS: .67
  • CPA: $11.58
  • Click CPA: $120.40
  • Page Shares: 115
  • Page Likes: 653

* Using 28 day click & view windows

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