Industry

Shoe Sales

Objective

New User Acquisition

Solutions

Facebook Video


“This campaign exceeded our expectations by beating our 3:1 ROAS goal. The brand awareness and increase in site traffic was another great benefit that proved out the value of engaging video assets that provide easy to consume, relevant content to in-market consumers.”

Steve Robbins

Shoe Palace

Facebook Video Ad Results

  • Click Through Rate: 0.59%
  • Return on Ad Spend: 3.15
  • Cost Per Acquisition: $45.49
  • Reach: 987,585 Users

Bring on the Challenge

Rather than being known only for their brick and mortar locations, Shoe Palace was looking to drive awareness of their online business and product offerings. They were looking for an easy and effective way to raise general brand awareness as well as traffic and sales on their site.

Enter SteelHouse

SteelHouse targeted US Facebook “footwear aficionados” — users between the ages of 18 and 44 who identified themselves as unmarried, and showed interest in one or more shoe retailers or websites. The campaign was then optimized towards conversions with an automatic bid, and ran across Facebook, Instagram, and the Facebook Audience Network.

SteelHouse split test two very similar ad units, each one 31 seconds in length and optimized for multiple devices. Designed to run with no sound, both animated videos showcased the Shoe Palace brand, and how easy it is to get your favorite shoes delivered to your door with just a few clicks. 

The Results

The video campaign drove strong awareness and engagement for Shoe Palace, producing an overall CTR of 0.59%, while generating an overall ROAS of 3.15

With the results in, Shoe Palace agrees Facebook video ads are an engaging way to tell their brand’s story, and were instrumental in driving the success of their campaigns. 

“This campaign exceeded our expectations by beating our 3:1 ROAS goal. The brand awareness and increase in site traffic was another great benefit that proved out the value of engaging video assets that provide easy to consume, relevant content to in-market consumers.”

Steve Robbins

Shoe Palace

Facebook Video Ad Results

  • Click Through Rate: 0.59%
  • Return on Ad Spend: 3.15
  • Cost Per Acquisition: $45.49
  • Reach: 987,585 Users

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