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  1. Retargeting & Prospecting
  2. How Connected TV Works
  3. Ad Builder
  4. Analytics & Reporting

Industry

Home Goods

Objective

Drive Site Traffic & Conversions

Solutions

Connected TV & Audience Extension


“It really can’t be overstated how effective Connected TV is at driving site visits. The campaign generated a 10X higher visit rate than their retargeting campaigns over the same time period, at only a $5.17 cost per visit. CTV is proving itself to be the most efficient and effective ways of getting users to your site.”

Dan Terek

Group Account Director

Connected TV Results

  • ROAS: 16:1
  • CPA: $54.17
  • Reach: 149,000
  • Unique Site Visitors: 4,633
  • Views: 98.20% Completion Rate
  • Site Visit Rate: 0.61%

Bring on the Challenge

Mattresses have a long product life cycle, which can make display advertising challenging. Looking to find a way to overcome this obstacle, this leading mattress retailer turned to SteelHouse for the solution. SteelHouse knew Connected TV (CTV) and Audience Extension were ideal due to their ability to pinpoint users with advanced targeting capabilities, consistently convey a compelling message, and deliver precise reporting to measure success.

Enter SteelHouse

SteelHouse started by leveraging contextual targeting with product specific, in-market 3rd party audience data. To ensure the campaign would only reach a new audience, all previous site visitors from the past 12 months were excluded from the targeting pool. The campaign was then served across major, high-quality network CTV apps such as Oprah, Oxygen, Fox Sports, and AMC.

The campaign then took advantage of SteelHouse’s proprietary Audience Extension, which served display ads to users who had seen the CTV ad. This ensured the brand’s message was kept top-of-mind, consistent, and compelling across multiple channels and devices.

The Results

The mattress retailer saw impressive results with Connected TV and Audience Extension, generating a 16:1 ROAS and a $54.17 CPA. The campaign reached 149,000 viewers, generating over 4,600 site visits and over 17,700 page views. This translates to a 0.61% site visit rate, and a 98% completion rate.



“It really can’t be overstated how effective Connected TV is at driving site visits. The campaign generated a 10X higher visit rate than their retargeting campaigns over the same time period, at only a $5.17 cost per visit. CTV is proving itself to be the most efficient and effective ways of getting users to your site.”

Dan Terek

Group Account Director

Connected TV Results

  • ROAS: 16:1
  • CPA: $54.17
  • Reach: 149,000
  • Unique Site Visitors: 4,633
  • Views: 98.20% Completion Rate
  • Site Visit Rate: 0.61%

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