Speak to an Expert

Let's talk! We're eager to dive into your advertising needs. First we need some basic info

Great - what's your title and where do you work?

We need just a little more detail...

Perfect - now tell us about your current situation

We love agencies! What kind are you?

Last but not least, what are you interested in?

That's all we need — we'll be in touch shortly.

While you wait, why not learn more about SteelHouse? It will help pass the time.

  1. Retargeting
  2. How Connected TV Works
  3. Ad Builder
  4. Analytics & Reporting

Industry

Home Goods

Objective

Drive Site Traffic & Conversions

Solutions

SteelHouse Performance TV


“It really can’t be overstated how effective Performance TV is at driving site visits. The campaign generated a 10X higher visit rate than their retargeting campaigns over the same time period, at only a $54.17 cost per visit. Performance TV is proving itself to be the most efficient and effective way of getting users to your site.”

Dan Terek

Group Account Director

Performance TV Results

  • ROAS: 16:1
  • CPA: $54.17
  • Reach: 149,000
  • Unique Site Visitors: 4,633
  • Views: 98.20% Completion Rate
  • Site Visit Rate: 0.61%

Bring on the Challenge

Mattresses have a long product life cycle, which can make display advertising challenging. Looking to find a way to overcome this obstacle, this leading mattress retailer turned to SteelHouse for the solution. SteelHouse Performance TV was ideal due to its ability to pinpoint users with advanced targeting capabilities, convey a compelling message, and deliver precise reporting to help measure success.

Enter SteelHouse

SteelHouse started by leveraging contextual targeting with product specific, in-market 3rd party audience data. To ensure the campaign would only reach a new audience, all previous site visitors from the past 12 months were excluded from the targeting pool. The campaign was then served across major, high-quality network CTV apps such as Oprah, Oxygen, Fox Sports, and AMC.

The campaign then took advantage of Performance TV’s proprietary Audience Extension, which served display ads to users who had seen the Connected TV ad. This ensured the brand’s message was kept top-of-mind, consistent, and compelling across multiple channels and devices.

The Results

The mattress retailer saw impressive results with SteelHouse Performance TV, generating a 16:1 ROAS and a $54.17 CPA. The campaign reached 149,000 viewers, generating over 4,600 site visits and over 17,700 page views. This translates to a 0.61% site visit rate, and a 98% completion rate.



“It really can’t be overstated how effective Performance TV is at driving site visits. The campaign generated a 10X higher visit rate than their retargeting campaigns over the same time period, at only a $54.17 cost per visit. Performance TV is proving itself to be the most efficient and effective way of getting users to your site.”

Dan Terek

Group Account Director

Performance TV Results

  • ROAS: 16:1
  • CPA: $54.17
  • Reach: 149,000
  • Unique Site Visitors: 4,633
  • Views: 98.20% Completion Rate
  • Site Visit Rate: 0.61%

More Case Studies


Connected TV

Read More

Facebook Video

Read More

Facebook Video

Read More