Industry

Men’s Wellness

Objective

Customer Acquisition

Solutions

Retargeting


“SteelHouse delivered a breakthrough in Manscaped’s retargeting campaign performance by achieving stability, predictability, and crushing our ROAS goals.”

Ryan Fiore

Vice President of Marketing, Manscaped, Inc.

Dynamic Spend Optimization Results

  • Return on Ad Spend: 87% Increase VS Other Retargeting Solutions

Bring on the Challenge

Manscaped found itself searching for a way to hit strict ROAS goals while still acquiring new customers through retargeting campaigns. Featuring a line of product kits and subscription-based products, Manscaped found the fluctuating lifetime and average order value a challenge when trying to consistently hit ROAS goals. They turned to SteelHouse to leverage their Dynamic Spend Optimization (DSO) technology to find consistency and deliver performance at scale.

Enter SteelHouse

SteelHouse began by delivering a seamless onboarding experience; Manscaped found account creation easy and the Advertising Suite intuitive to use. Manscaped launched retargeting campaigns across multiple channels, with Facebook Dynamic Carousels effectively engaging users across social, and display ads used to expand reach and target users across the web. DSO then set to work optimizing their campaign, finding the placements and channels that drove the best performance and delivered consistent results to hit Manscaped’s strict ROAS goals.

What’s more, Manscaped found the SteelHouse support teams extremely helpful whenever they had a question, making them never feel alone even with the self-serve experience of the Advertising Suite.

The Results

Manscaped found immediate success with SteelHouse. Their retargeting campaign yielded an 87% increase in ROAS performance when compared to their previous retargeting solution, proving that SteelHouse has an edge on the competition. Manscaped found the Advertising Suite intuitive to use, the support from SteelHouse helpful, and DSO’s ability to hit their goals with consistency and predictability extremely valuable for their marketing efforts.

“SteelHouse delivered a breakthrough in Manscaped’s retargeting campaign performance by achieving stability, predictability, and crushing our ROAS goals.”

Ryan Fiore

Vice President of Marketing, Manscaped, Inc.

Dynamic Spend Optimization Results

  • Return on Ad Spend: 87% Increase VS Other Retargeting Solutions

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