Speak to an Expert

Let's talk! We're eager to dive into your advertising needs. First we need some basic info

Great - what's your title and where do you work?

We need just a little more detail...

Perfect - now tell us about your current situation

We love agencies! What kind are you?

Last but not least, what are you interested in?

That's all we need — we'll be in touch shortly.

While you wait, why not learn more about SteelHouse? It will help pass the time.

  1. Retargeting
  2. How Connected TV Works
  3. Ad Builder
  4. Analytics & Reporting

Industry

Travel

Objective

Drive Site Traffic & Conversions

Solutions

SteelHouse Performance TV


“Performance TV really showed its worth. The campaign’s ROAS was 3X higher compared to the brand’s retargeting efforts, and we saw site visits increase 10X from week 1 to week 4 of the campaign, showing what sort of impact optimizations can make.”

Dan Terek

Group Account Director

Performance TV Results

  • ROAS: 3X Higher vs. Retargeting Campaigns
  • CPA: $0.51
  • Reach: 420,598
  • Unique Site Visitors: 51,780
  • Views: 97.51% Completion Rate
  • Site Visit Rate: 5.28%

Bring on the Challenge

Looking to reach users who had shown interest in travel, this leading travel brand turned to SteelHouse with the goal of driving users to their own site. SteelHouse Performance TV was the ideal solution thanks to its ability to pinpoint users with advanced targeting capabilities, as well as its precise reporting to help measure success.

Enter SteelHouse

The campaign kicked off by targeting users who had purchased a flight or hotel with their Visa card within the same time period the previous year. Other considerations such as geolocation, popular networks, and devices with strong visit rates were also incorporated into the campaign’s targeting methodology, and optimized for maximum effectiveness. All previous site visitors from the past 12 months were then excluded to ensure the campaign would only reach a new audience. The campaign was then served across major, high-quality network CTV apps such as CNBC, Fox Sports, CNN, MSNBC, and TLC.

The campaign then took advantage of Performance TV’s proprietary Audience Extension, which served display ads to users who had seen the Connected TV ad. This ensured the brand’s message was kept top-of-mind, consistent, and compelling across multiple channels and devices.

The Results

The travel site saw enormous return on their investment with SteelHouse Performance TV, generating a 3X higher ROAS when compared to their display retargeting efforts, with only a $0.51 CPA. The campaign reached over 420,000 viewers, generating over 51,000 site visits and nearly 1MM page views. This translates to a 5.28% visit rate, and a 97% completion rate.

“Performance TV really showed its worth. The campaign’s ROAS was 3X higher compared to the brand’s retargeting efforts, and we saw site visits increase 10X from week 1 to week 4 of the campaign, showing what sort of impact optimizations can make.”

Dan Terek

Group Account Director

Performance TV Results

  • ROAS: 3X Higher vs. Retargeting Campaigns
  • CPA: $0.51
  • Reach: 420,598
  • Unique Site Visitors: 51,780
  • Views: 97.51% Completion Rate
  • Site Visit Rate: 5.28%

More Case Studies


Connected TV

Read More

Facebook Video

Read More

Facebook Video

Read More