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  1. Retargeting
  2. How Connected TV Works
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  4. Analytics & Reporting

Industry

Golf Equipment

Objective

Drive Strong Conversions

Solutions

Dynamic Spend Optimization & Retargeting


“Working with SteelHouse was absolutely the right decision -- their performance has outclassed our previous solution. We’ve enjoyed strong site traffic and a great return on revenue, and we have the Advertising Suite’s excellent optimization and creative capabilities to thank for it.”

Mark S.

Director, Marketing

Dynamic Spend Optimization Results

  • ROAS: 340% to Goal

Bring on the Challenge

This golf equipment industry leader was looking for a digital platform to help them increase sales on their website in a highly effective way. They turned to SteelHouse and their Advertising Suite for its Creative Suite, best-in-class targeting capabilities, and automatic optimizations to help them drive strong performance.

Enter SteelHouse

SteelHouse knew the Advertising Suite’s Dynamic Spend Optimization (DSO), which automatically optimizes campaigns toward their desired goal, was the key to success. First, audience segments were created to focus on particular types of purchasers, such as golf ball shoppers and buyers interested in customizing equipment. Highly engaging creative was then built in the Creative Suite to help catch these customers’ attention, with ads featuring product carousels of clubs and other golf gear.

SteelHouse’s proprietary DSO technology then analyzed campaign data to identify causality trends and optimize toward getting the client more online orders. For example, it analyzed which days of the week drove the most sales, and discovered Fridays and Mondays were strong sales-leaders, with Saturdays trailing the pack. In response, bids were decreased on Saturdays and increased on Fridays and Mondays, helping the campaigns efficiently drive strong performance. This optimization resulted in an immediate impact, boosting ROAS 18% in the following weeks.

The Results

The client saw extremely impressive performance as a result of using DSO and the SteelHouse Advertising Suite. The golf-equipment giant blew their ROAS goal away, seeing a 340% greater return than their original goal. Their campaigns resulted in millions of dollars in online sales, and converted them to a loyal SteelHouse customer.

“Working with SteelHouse was absolutely the right decision -- their performance has outclassed our previous solution. We’ve enjoyed strong site traffic and a great return on revenue, and we have the Advertising Suite’s excellent optimization and creative capabilities to thank for it.”

Mark S.

Director, Marketing

Dynamic Spend Optimization Results

  • ROAS: 340% to Goal

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