eCampus Gains Incremental Lift with Retargeting - SteelHouse

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“Understanding our shoppers enabled us to develop different offers to different types of shoppers. Since the SteelHouse platform provides live behavioral data and escalating offer deployment off the same platform, our team didn’t need to learn a new system. We were up and running in no time. With this type of technology, we’re able to maximize our margins, revenue and minimize our discounts.”

Matt Taylor

Director of Online Marketing & Business Development, eCampus.com

Shoppers Give eCampus.com A+ for Basing Offers on Their Behavior

eCampus.com is the internet’s leading online destination to help students rent, buy, trade in or trade up their academic textbooks. With an expansive shopper base – students on one end and parents on the other end, they sought new retargeting strategies and technology that would enable them to increase their sales among all shopper types.

eCampus.com immediately realized that SteelHouse’s Behavioral Marketing Platform was better because it didn’t rely solely on traditional retargeting techniques such as products viewed, demographics or geography. Understanding the behaviors that ultimately drove purchase decisions enabled the online marketplace to succeed among their entire shopper base. They also realized that only SteelHouse’s platform could deliver retargeting offers to their shoppers anywhere on the web in real-time.

Understand Your Shopper Types — Then Deploy Retargeting

eCampus.com uses SteelHouse’s data-driven platform to understand the type of shoppers that visit their site and then launch retargeting offers immediately towards those different shoppers. Displaying unique offers to different segments of shoppers enabled them to maximize their revenue and conversion by shopper.

With the SteelHouse platform and their expert campaign optimization team, eCampus.com focused on a particular shopping personality they wanted to target – the Cart Abandoner. This shopper’s behavior is to add items to their cart, start the check-out process and then abandon the site. They knew that if they could figure out this shopper’s behaviors and develop retargeting offers to address those behaviors, it could increase this group’s conversion, and in turn, significantly increase their revenue.

“Understanding our shoppers enabled us to develop different offers to different types of shoppers. Since the SteelHouse platform provides live behavioral data and escalating offer deployment off the same platform, our team didn’t need to learn a new system. We were up and running in no time. With this type of technology, we’re able to maximize our margins, revenue and minimize our discounts.”

Matt Taylor

Director of Online Marketing & Business Development, eCampus.com

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