Some Advertisers are Moving Half of their Search Budget from Google to Amazon, Say Ad Industry Sources

Oct 9, 2018

Amazon’s ad business is booming. Some advertisers are moving more than half of the budget they normally spend with Google search to Amazon ads instead, amounting to hundreds of millions of dollars, according to execs at multiple media agencies.

https://www.cnbc.com/2018/10/08/google-search-losing-some-adverrtising-business-to-amazon-ad-sources.html