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Predictive Advertising, Social Platform Changes, & 2020 Roundups | Midweek Marketing News

Written by Tim Edmundson

Around the beginning of each year, the SteelHouse marketing team finds it helpful to take a look at the headlines making an impact in the world of digital marketing. Understandably, the focus of many sources has been analyzing the trends of 2019 in order to more effectively strategize for the new year. 

Others who weren’t caught up in new year reflections instead chose to examine the impact of artificial intelligence and predictive advertising. Many experts feel that this advancing resource will eventually be able to help marketers connect with consumers in a more efficient way, and on an every-day basis. 

There have also been a few changes in the way social platforms like Facebook and Instagram are displaying users’ views and likes. For this reason, marketers are starting to realize they will have to make updates to their social marketing strategies to keep up with this changing channel. 

Those headlines and many more have been especially useful to marketers looking to stay on top of industry changes in the new year. Here are some of the articles in marketing news that grabbed our attention.

DIGITAL

Will AI Dominate Digital Marketing in 2020? – As marketers look at digital marketing trends in 2020, one fact has become clear – artificial intelligence is becoming a top priority in making sure their strategies are up to date.

The Evolution Of Digital Marketing To Video Marketing – Now that Google has changed its algorithm to focus on authentic content, marketers need to embrace the fact that content is king.

Seven Digital Marketing Trends to Look Out for in 2020 – For 2020, a new decade of digital marketing strategy is upon us, and this year’s trends indicate a dramatic shift in marketing technologies and consumer behaviors.

How Predictive Advertising is Changing the Future of Digital Marketing – Predictive advertising uses historical data and algorithms to target audiences with optimized ad copy and media spend. Experts predict that this field will jump in popularity in 2020.

Five Digital Marketing Trends that Will Shape 2020 – With 2019 over, marketers are looking to refocus their efforts on the big opportunities coming up this year and avoiding the organizational hurdles they’ll be up against.

Merkle Releases Q4 2019 Digital Marketing Report – Merkle has released its Q4 2019 Digital Marketing Report, which analyzes key metrics and trends for both paid and organic search, along with social and display. 

SOCIAL

14 Social Marketing Campaigns That Ruled 2019 – Forbes asks fourteen experts to examine the social marketing successes of 2019 to see what made them so effective at getting people’s attention.

Do We Need to Kiss Goodbye to Social Media Likes? Exploring Visibility and Health – Facebook and Instagram are testing a new feature on their social platforms, and will now be showing that an account has liked the post, without numbers being displayed.

Three Social Media Marketing Trends To Watch In 2020 – Forbes compiled a list of trends to watch in 2020 for you to apply to any social media marketing strategy make make it more effective.

Trends and Strategies Shaping Social Media Marketing in 2020 (#SMTLive Recap) – In this compilation of the #SMTLive Twitter chat, users discussed personal growth, professional goals, current trends in social media, and helpful marketing strategies. 

4 Social Media Marketing Tricks You Need to Know in 2020 – It’s time to begin thinking about how you can improve your marketing strategies for the year of 2020, starting with improving sales, engagement rate, or subscribers – all through your social media accounts.

MOBILE

Mobile Marketing: 8 Tips for Improving Your Advertising Strategy – With more than 4 billion active internet users in the world, to stand out from the crowd you’ll need to perfect your mobile marketing strategy with these 8 recommendations.

Microsoft Invests in Mobile Ad Startup Aimed at Kids – Microsoft’s venture capital fund has helped finance SuperAwesome, the developer of a kid-safe mobile programmatic advertising platform.

The Future of Identity – Mobile advertising has reached a crossroads. With data privacy regulations becoming tighter, the importance of people-based marketing becomes increasingly important.

Mobile Marketing Market by Platform & Services- 2024 – This report indicates that the global mobile marketing market size is expected to grow to $25 billion by 2024. This will be due to the growing number of mobile devices, high penetration of mobile users, and increased use of mobile web and apps.

5 Trends that will Move Mobile Marketing in 2020 – By looking back at how mobile marketers had to grapple with the rise of new forms of shoppable ads and social commerce in 2019, we can better predict how mobile will look in the future.

WE’LL KEEP YOU UP TO DATE

That’s it for the roundup this week, we’ll be back with another list of what’s making news in marketing.