Post-Holiday Report: Performance TV Unwrapped
Hundreds of brands. Thousands of campaigns. Billions of ad impressions – we analyzed them all to uncover what worked best for advertisers this past holiday season. The biggest takeaway? 2019 was the year Connected TV proved itself as a top-tier performance marketing channel, and it’s looking like 2020 will be even bigger. This is the year Connected TV becomes Performance TV.
- What shoppers were spending on Black Friday vs. Cyber Monday
- CTV performance benchmarks from SteelHouse Performance TV
- How Connected TV advertising affects other marketing efforts
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