Speak to an Expert

Let's talk! We're eager to dive into your advertising needs. First we need some basic info

Great - what's your title and where do you work?

We need just a little more detail...

Perfect - now tell us about your current situation

We love agencies! What kind are you?

Last but not least, what are you interested in?

That's all we need — we'll be in touch shortly.

While you wait, why not learn more about SteelHouse? It will help pass the time.

  1. Retargeting
  2. How Connected TV Works
  3. Ad Builder
  4. Analytics & Reporting

Your Guide to Navigating the COVID-19 Advertising Disruption

Industry

Restaurant

Objective

Increase Reach & Drive Traffic

Solutions

SteelHouse Performance TV


“By combining the precision of digital media targeting with the experience of television, we were able to efficiently and effectively build interest with our targets while capturing demand in the form of online orders and restaurant visits.”

Nick Scarpino

SVP, Marketing & Off-Premise Dining

SteelHouse Performance TV Campaign Results

  • Cost Per Visit: $3.58
  • Site Visit Rate: 0.78%
  • Site Visits: 6,992

Bring on the Challenge

Portillo’s needed a new and effective way to raise brand awareness outside of Chicago, where they are currently well-established. Given the notoriously competitive restaurant industry, the challenge was reaching new users in their target audience in an impactful way.

Enter SteelHouse

Portillo’s, in partnership with their Performance Marketing agency, Net Conversion, initially turned to SteelHouse Performance TV because it would help them increase reach and raise brand awareness among their primary audience thanks to its frequency and targeting capabilities. By leveraging Performance TV’s full integration with the Oracle Data Cloud, Portillo’s was able to find the exact households that would be receptive to their brand, and deliver the right number of ads to help them stay top of mind. Their targeting strategy included families, frequent restaurant spenders, and their competitor’s customers.

As the campaign progressed, Performance TV’s analytics and reporting showed massive reach. The advanced audience targeting not only resulted in a healthy cost per website visit, but also increased online food orders – a nice bonus to the expected increase to in-store foot traffic. With Net Conversion’s insight and support, Portillo’s took advantage of this and began to optimize their advertising to help capitalize on this newfound source of strength.

The Results

SteelHouse Performance TV not only helped Portillo’s reach valuable audiences and raise brand awareness, it helped them drive performance for the online side of their business. The campaign drove a cost per visit of $3.58, which resulted in a serious boost to online orders. It’s important to note that online orders are only a fraction of the revenue that was generated by foot traffic heading into their brick and mortar locations. SteelHouse Performance TV did exactly what Portillo’s hoped it would do, and a whole lot more.

“By combining the precision of digital media targeting with the experience of television, we were able to efficiently and effectively build interest with our targets while capturing demand in the form of online orders and restaurant visits.”

Nick Scarpino

SVP, Marketing & Off-Premise Dining

SteelHouse Performance TV Campaign Results

  • Cost Per Visit: $3.58
  • Site Visit Rate: 0.78%
  • Site Visits: 6,992

More Case Studies


Connected TV

Read More

Facebook Video

Read More

Retargeting

Read More