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    1. Retargeting
    2. How Connected TV Works
    3. Ad Builder
    4. Analytics & Reporting

    Performance TV Prospecting

    Reach Your Ideal Audience With Performance TV.

    Find new customers with highly-targeted, conversion-optimized Connected TV campaigns.

      Audience Builder - In-Marketing 'And' Statements

      Connected TV Is More Than Brand Marketing

      We’ve transformed Connected TV from a brand marketing channel to one that functions like paid search and social—allowing you to launch self-managed campaigns that focus on conversions and revenue.


      Performance Marketing Comes to Television

      Advertisers can unlock television’s performance potential by combining the impact and prestige of TV with a suite of optimization, attribution, and targeting that delivers results that meet or exceed search and social—all at massive scale.

        Industry Leaders Choose SteelHouse

        Define Success with Measurable Metrics

        Viewers are more likely to visit your site and make a purchase after seeing a Performance TV ad—and you can prove it with precision measurement.

        No estimates. No guesswork. This is TV advertising with measurable success.


        Performance TV Campaign Benchmarks

        4.36X

        ROAS

        1.87%

        Site Visit Rate

        $0.03

        Cost Per Completed View

        Easy Campaign Setup Gets You Live in Minutes

        CTV advertising interface showing an ad being uploaded.

        Step One

        Upload Your Creative

        • Drag and drop, or link your Dropbox or Google Drive for easy upload.
        • Our platform automatically ensures your video creative fits TV standards.
        • Expand your YouTube advertising creative’s impact by using it on Connected TV.
        Everything About Ad Creative
        Target Your Audience

        Step Two

        Target Your Audience

        • Target viewers based on their interests, geography, in-market status, and more.
        • Choose from 30,000+ audiences via the fully integrated Oracle Data Cloud.
        • Incorporate your CRM data to reach viewers already in your sales funnel.
        More About Audience Targeting

        03/07/21

        04/06/21

        Step Three

        Launch Your Campaign

        • It’s fully self-serve, so you can launch when you want to with zero wait time.
        • Once creative is uploaded and your audience is selected, you’re ready to go.
        • Easily launch TV ads just like you would with a search or social campaign.
        See How Easy It Is
        Performance TV Report

        Step Four

        Measure Your Success

        • Get precise, actionable data that can be analyzed in real-time.
        • Track impressions, site visits, conversions, and more—all exact, no estimation.
        • Full Google Analytics integration lets you measure impact alongside other channels.
        A Closer Look at Analytics

        Industry Leaders Choose SteelHouse

        Customer Success

        EyeBuyDirect

        EyeBuyDirect, the leading online retailer of fine and fashionable eyewear, drove consistent, strong traffic to their website to help fuel their lower funnel campaigns.

        Using Performance TV prospecting, they drove a significant amount of new users to their site. Site traffic jumped 14% year over year after their campaign launched—all at an efficient $5.82 cost per site visit.

        +14% YoY

        Site Traffic

        $5.82

        Cost Per Visit

        Download Case Study Request Demo

        The Latest Connected TV News

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        Mar 3, 2021

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        Mar 2, 2021

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        Why Investing in Connected TV Advertising is Your Best Bet Yet

        Feb 25, 2021

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        Get the latest CTV news, straight to your inbox.

        Subscribe to the report Apple, Amazon, NBC and more use to get their CTV news.

          Frequently Asked Questions

          Advertising with SteelHouse Performance TV allows brands and agencies to reach their ideal audience with CTV advertising content streamed over smart TVs and over-the-top (OTT) devices. Performance TV ads are shown during premium, ad-supported shows provided by well-known networks. You can also reach viewers of your CTV ads when they’re on their computers and mobile devices using SteelHouse Audience Extension. Request a demo to learn more about advertising using SteelHouse Performance TV.

          Unlike traditional TV advertising, advertising with SteelHouse Performance TV is a true performance marketing channel for the following reasons:

          • You can target your ideal audience using audience segments from the Oracle Data Cloud, as well as retarget site visitors on premium networks and devices to advertise on CTV.
          • You can track your TV ad performance on both the SteelHouse platform and Google Analytics – a feature exclusive to Performance TV. Metrics include impressions, visit rate, revenue, ROAS, and many more. There’s no more guesswork when it comes to TV ad attribution, because SteelHouse Performance TV acts like any other digital performance channel. You can treat it exactly like you would paid search, social, or display. This is what makes your ads on CTV act as a true performance marketing channel.

          Request a demo today to learn more about SteelHouse Performance TV.

          SteelHouse offers Connected TV inventory on thousands of high-quality, brand-safe Connected TV networks and apps. Advertise to your hand-selected audience on networks such as the Food Network, CNN, ESPN and much much more. SteelHouse Performance TV ads are streamed on devices such as smart TVs, Apple TV, Fire TV Stick, Roku, Chromecast, mobile devices, and Android TV. Request a demo today to learn more about SteelHouse Performance TV.

          With SteelHouse, you can quickly launch your own SteelHouse Performance TV advertising campaigns from a single platform. You can upload your creative, select your audience, set your budget & goal, run your campaign and see the results, all from the SteelHouse platform. Request a demo today to start advertising on CTV.

          Good question, there are several differences between SteelHouse Performance TV and paid search advertising. Let us break it down for you.

          Targeting
          SteelHouse Performance TV advertising works by allowing you to select your target audience with either 1st or 3rd party audience data while paid search primarily works by selecting keywords that your target audience may be searching for on search engines. Because it may be difficult to select the right keywords that may convert, selecting an audience using buyer intent signals and previous behavior patterns using SteelHouse Performance TV advertising may help compliment your media mix.

          Cost
          Traditionally, paid search visit costs are calculated using a cost per click metric, while a visit from a viewer who saw your SteelHouse Performance TV ad then visits your website is called a “site visit.” Terminology aside, these two metrics are most comparable to each other and SteelHouse Performance TV has been able to deliver a cost per site visit comparable to that of non-branded paid search, roughly within the range of $2 – $12.

          Media and Delivery
          Paid search is typically displayed as a plain text ad to users who searched using a search term that you are bidding on. The text ad is then served on search engine results above and below other paid and organic listings.

          On the other hand, SteelHouse Performance TV advertising brings your messaging to life through the use of your own video creatives. Your TV commercial is unskippable and streamed on premium networks and devices while users are engaged in viewing their favorite shows and movies.

          Reporting
          With SteelHouse Performance TV, you are able to report on your advertising similar to paid search reporting. You can see metrics such as impressions, site visit rate, cost, revenue, and ROAS on the network and audience level. All of this data is available in both Google Analytics and on the SteelHouse Advertising Suite. The ability to track the effect and performance of TV commercials is now available with SteelHouse Performance TV.

          Request a demo today to learn about your new performance marketing channel, SteelHouse Performance TV.

          Yes, you can. This is one of the major benefits of advertising with SteelHouse Performance TV, ease of use and portability of your existing creatives. Request a demo today to learn more about launching SteelHouse Performance TV campaigns.

          There are two terms that refer to the same thing: OTT and Connected TV. OTT is an older term and stands for Over The Top, meaning content doesn’t require a cable subscription, but rather goes “over the top” of a cable box and streams directly. Connected TV acts the same, thus they are different terms for the same thing. Learn more about our OTT advertising here.

          Yes, SteelHouse has curated the most frequently asked questions regarding Connected TV advertising technology. Get the CTV Terminology Cheat Sheet here.