Speak to an Expert

    Let's talk! We're eager to dive into your advertising needs. First we need some basic info

    Great - what's your title and where do you work?

    1. We recommend a starting budget of over $10,000 to generate optimal campaign performance.

    We need just a little more detail...

    Perfect - now tell us about your current situation

    We love agencies! What kind are you?

    Last but not least, what are you interested in?

    That's all we need — we'll be in touch shortly.

    While you wait, why not learn more about SteelHouse? It will help pass the time.

    1. Retargeting
    2. How Connected TV Works
    3. Ad Builder
    4. Analytics & Reporting

    Retargeting with SteelHouse

    Bring users back to your site to convert across display and mobile with an intuitive, easy to use platform that automatically optimizes for performance.

    Retargeting with SteelHouse

    A Retargeting Platform Built to Perform

    We make it easy to launch retargeting campaigns and capture more conversions.

    Build Your Creative

    Launch Your Campaign

    Track Your Performance

    Campaigns Driven by Intelligence

    Dynamic Spend Optimization automatically optimizes your campaigns all day, every day, using billions of data points sourced from all SteelHouse campaigns and advertisers.

    Learn More
    Day Impressions Conversions
    Total 26,853 243
    04 / 17 / 20212,84855
    04 / 16 / 20212,50045
    04 / 15 / 20213,00038
    04 / 14 / 20212,90032
    04 / 13 / 20213,49827
    04 / 12 / 20212,27324
    04 / 11 / 20212,92822

    Simplify Your Retargeting

    Just build, launch, and track your campaign’s performance, and our technology does the rest.

    User interface showing retargeting and prospecting ad templates and retargeting ad examples.

    1. Build

    Start by building creative that will engage your audience.

    1. Build Your Own Ads

      Create beautiful ads using a library of professionally designed, fully customizable ad templates.

    2. Automatic Ad Resizing

      Build a single ad and our technology automatically creates dozens of sizes across multiple channels.

    Learn More About Ad Builder

    User interface showing retargeting and prospecting campaign budget, performance, and first party data behavioral targeting.

    2. Launch

    Enter your budget and goal, and our technology does the rest.

    1. Set Goals That Drive Performance

      Just choose your goal and our technology spends your budget on the channels and ad placements that drive the best performance.

    2. Your Campaign is Automatically Optimized

      Our Dynamic Spend Optimization technology instantly analyzes data as it’s collected and optimizes your campaign exactly when needed.

    Learn More About Dynamic Spend Optimization

    User interface showing retargeting and prospecting campaign metrics in a programmatic marketing platform.

    3. Perform

    Track your performance with the most transparent reporting in the industry.

    1. Custom Reporting Dashboard

      Get the most detailed analytics in the industry for complete insight into clicks, conversions, spend, and more - all on a fully customizable dashboard.

    2. Track True Performance with Verified Visits

      Measure any user visits to your site following the guaranteed in-view display of your ads, in a window of time defined by you.

    Learn More About Analytics & Reporting

    Want to Learn More About OTT Advertising?

    Let’s discuss how easy it is to get your brand on OTT.

      Frequently Asked Questions

      Advertising with SteelHouse Performance TV allows brands and agencies to reach their ideal audience with CTV advertising content streamed over smart TVs and over-the-top (OTT) devices. Performance TV ads are shown during premium, ad-supported shows provided by well-known networks. You can also reach viewers of your CTV ads when they’re on their computers and mobile devices using SteelHouse Audience Extension. Request a demo to learn more about advertising using SteelHouse Performance TV.

      Unlike traditional TV advertising, advertising with SteelHouse Performance TV is a true performance marketing channel for the following reasons:

      • You can target your ideal audience using audience segments from the Oracle Data Cloud, as well as retarget site visitors on premium networks and devices to advertise on CTV.
      • You can track your TV ad performance on both the SteelHouse platform and Google Analytics – a feature exclusive to Performance TV. Metrics include impressions, visit rate, revenue, ROAS, and many more. There’s no more guesswork when it comes to TV ad attribution, because SteelHouse Performance TV acts like any other digital performance channel. You can treat it exactly like you would paid search, social, or display. This is what makes your ads on CTV act as a true performance marketing channel.

      Request a demo today to learn more about SteelHouse Performance TV.

      SteelHouse offers Connected TV inventory on thousands of high-quality, brand-safe Connected TV networks and apps. Advertise to your hand-selected audience on networks such as the Food Network, CNN, ESPN and much much more. SteelHouse Performance TV ads are streamed on devices such as smart TVs, Apple TV, Fire TV Stick, Roku, Chromecast, mobile devices, and Android TV. Request a demo today to learn more about SteelHouse Performance TV.

      With SteelHouse, you can quickly launch your own SteelHouse Performance TV advertising campaigns from a single platform. You can upload your creative, select your audience, set your budget & goal, run your campaign and see the results, all from the SteelHouse platform. Request a demo today to start advertising on CTV.

      Good question, there are several differences between SteelHouse Performance TV and paid search advertising. Let us break it down for you.

      Targeting
      SteelHouse Performance TV advertising works by allowing you to select your target audience with either 1st or 3rd party audience data while paid search primarily works by selecting keywords that your target audience may be searching for on search engines. Because it may be difficult to select the right keywords that may convert, selecting an audience using buyer intent signals and previous behavior patterns using SteelHouse Performance TV advertising may help compliment your media mix.

      Cost
      Traditionally, paid search visit costs are calculated using a cost per click metric, while a visit from a viewer who saw your SteelHouse Performance TV ad then visits your website is called a “site visit.” Terminology aside, these two metrics are most comparable to each other and SteelHouse Performance TV has been able to deliver a cost per site visit comparable to that of non-branded paid search, roughly within the range of $2 – $12.

      Media and Delivery
      Paid search is typically displayed as a plain text ad to users who searched using a search term that you are bidding on. The text ad is then served on search engine results above and below other paid and organic listings.

      On the other hand, SteelHouse Performance TV advertising brings your messaging to life through the use of your own video creatives. Your TV commercial is unskippable and streamed on premium networks and devices while users are engaged in viewing their favorite shows and movies.

      Reporting
      With SteelHouse Performance TV, you are able to report on your advertising similar to paid search reporting. You can see metrics such as impressions, site visit rate, cost, revenue, and ROAS on the network and audience level. All of this data is available in both Google Analytics and on the SteelHouse Advertising Suite. The ability to track the effect and performance of TV commercials is now available with SteelHouse Performance TV.

      Request a demo today to learn about your new performance marketing channel, SteelHouse Performance TV.

      Yes, you can. This is one of the major benefits of advertising with SteelHouse Performance TV, ease of use and portability of your existing creatives. Request a demo today to learn more about launching SteelHouse Performance TV campaigns.

      There are two terms that refer to the same thing: OTT and Connected TV. OTT is an older term and stands for Over The Top, meaning content doesn’t require a cable subscription, but rather goes “over the top” of a cable box and streams directly. Connected TV acts the same, thus they are different terms for the same thing. Learn more about our OTT advertising here.

      Yes, SteelHouse has curated the most frequently asked questions regarding Connected TV advertising technology. Get the CTV Terminology Cheat Sheet here.