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SteelHouse Performance TV reaches your audience with OTT ads that are targeted, unskippable, and only served during premium content that is Living Room Quality™.
OTT ads take the Living Room Quality™ experience of television and combine it with the precision targeting and analytics of digital advertising.
High-Resolution
OTT ads are high resolution and top quality
15 or 30 Seconds
OTT ads are long enough to tell your story
Non-Skippable
All of our OTT ads are non-skippable
Premium Content
Your ads only run on our highly-curated selection of premium publishers
Living Room Quality describes long form, ad-supported episodic, on-demand, and live news or sports programming created by premium networks and apps which is traditionally viewed in the living room.
With SteelHouse Performance TV, your OTT ads are only served on premium, top-tier networks and apps like Hulu, ESPN, Bravo, HGTV, and over 150 others.
Living Room Quality describes long form, ad-supported episodic, on-demand, and live news or sports programming created by premium networks and apps which is traditionally viewed in the living room.
With SteelHouse Performance TV, your OTT ads are only served on premium, top-tier networks and apps like Hulu, ESPN, Bravo, HGTV, and over 150 others.
If it’s not premium OTT advertising with SteelHouse, it’s not Living Room Quality.
Not pre-roll or mid-roll video advertising
Not advertising during cat videos
Not ads that can be forwarded or skipped
Reach unique users who have seen your ads on OTT with related ads across web and mobile. Extend your television campaign across multiple channels and devices to keep your message top of mind across the entire digital ecosystem.
Customer Success
This leader in home food-delivery reached highly qualified new users with SteelHouse Performance TV.
Looking to build their audience and reach new users with video ads, Green Chef turned to SteelHouse and OTT advertising. The campaign leveraged engaging creative and advanced targeting capabilities, and served across a wide range of Living Room Quality™ OTT apps. Green Chef saw strong performance on OTT, driving both awareness and new traffic to their site. The campaign served 437,264 impressions with a 93% completion rate, showcasing OTT’s ability to deliver a brand’s message in its entirety.
When the business press has questions on OTT, they turn to SteelHouse CEO Mark Douglas.
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Your destination for the latest OTT stats, insights, and trends.
Let’s discuss how easy it is to get your brand on OTT.
Advertising with SteelHouse Performance TV allows brands and agencies to reach their ideal audience with CTV advertising content streamed over smart TVs and over-the-top (OTT) devices. Performance TV ads are shown during premium, ad-supported shows provided by well-known networks. You can also reach viewers of your CTV ads when they’re on their computers and mobile devices using SteelHouse Audience Extension. Request a demo to learn more about advertising using SteelHouse Performance TV.
Unlike traditional TV advertising, advertising with SteelHouse Performance TV is a true performance marketing channel for the following reasons:
Request a demo today to learn more about SteelHouse Performance TV.
SteelHouse offers Connected TV inventory on thousands of high-quality, brand-safe Connected TV networks and apps. Advertise to your hand-selected audience on networks such as the Food Network, CNN, ESPN and much much more. SteelHouse Performance TV ads are streamed on devices such as smart TVs, Apple TV, Fire TV Stick, Roku, Chromecast, mobile devices, and Android TV. Request a demo today to learn more about SteelHouse Performance TV.
With SteelHouse, you can quickly launch your own SteelHouse Performance TV advertising campaigns from a single platform. You can upload your creative, select your audience, set your budget & goal, run your campaign and see the results, all from the SteelHouse platform. Request a demo today to start advertising on CTV.
Good question, there are several differences between SteelHouse Performance TV and paid search advertising. Let us break it down for you.
Targeting
SteelHouse Performance TV advertising works by allowing you to select your target audience with either 1st or 3rd party audience data while paid search primarily works by selecting keywords that your target audience may be searching for on search engines. Because it may be difficult to select the right keywords that may convert, selecting an audience using buyer intent signals and previous behavior patterns using SteelHouse Performance TV advertising may help compliment your media mix.
Cost
Traditionally, paid search visit costs are calculated using a cost per click metric, while a visit from a viewer who saw your SteelHouse Performance TV ad then visits your website is called a “site visit.” Terminology aside, these two metrics are most comparable to each other and SteelHouse Performance TV has been able to deliver a cost per site visit comparable to that of non-branded paid search, roughly within the range of $2 – $12.
Media and Delivery
Paid search is typically displayed as a plain text ad to users who searched using a search term that you are bidding on. The text ad is then served on search engine results above and below other paid and organic listings.
On the other hand, SteelHouse Performance TV advertising brings your messaging to life through the use of your own video creatives. Your TV commercial is unskippable and streamed on premium networks and devices while users are engaged in viewing their favorite shows and movies.
Reporting
With SteelHouse Performance TV, you are able to report on your advertising similar to paid search reporting. You can see metrics such as impressions, site visit rate, cost, revenue, and ROAS on the network and audience level. All of this data is available in both Google Analytics and on the SteelHouse Advertising Suite. The ability to track the effect and performance of TV commercials is now available with SteelHouse Performance TV.
Request a demo today to learn about your new performance marketing channel, SteelHouse Performance TV.
Yes, you can. This is one of the major benefits of advertising with SteelHouse Performance TV, ease of use and portability of your existing creatives. Request a demo today to learn more about launching SteelHouse Performance TV campaigns.
There are two terms that refer to the same thing: OTT and Connected TV. OTT is an older term and stands for Over The Top, meaning content doesn’t require a cable subscription, but rather goes “over the top” of a cable box and streams directly. Connected TV acts the same, thus they are different terms for the same thing. Learn more about our OTT advertising here.
Yes, SteelHouse has curated the most frequently asked questions regarding Connected TV advertising technology. Get the CTV Terminology Cheat Sheet here.