How to Measure Connected TV Performance

SteelHouse Connected TV advertising brings the accuracy of digital reporting to television. Get a clear look at metrics that measure your campaign’s performance, no guesswork needed. TV has gone digital — it’s time to start acting like it.

How to Measure Connected TV Performance

Television Ads Meet Digital Precision

If you ever wanted to know how many site visits your TV ads have generated, you can now.

SteelHouse provides detailed reporting that breaks performance down into the metrics that matter most.

Site & Page Visits

Track viewers who visit your site.

Performance by Device

Pinpoint devices driving strong results.

1st Time Site Visitors

Identify users who are new to your brand.

Performance by Geo

Locate regions making an impact.

Performance by Creative

Know how individual ads perform.

Performance by Publisher/TV

Learn which publishers perform best.

Fully Integrated Into Google Analytics

SteelHouse Performance TV allows you to measure and verify your Connected TV campaign performance alongside the rest of your performance channels in Google Analytics.

Source / Medium



New Users





1. steelhouse / retargeting




2. steelhouse / ctv




Measure CTV Ad Performance Across the Entire Household

Verified Visits is our proprietary technology that measures any user visits to your site following the guaranteed in-view display of your ads, in a window of time defined by you. That means you’ll know when someone sees your ad, and what device they use to convert.

Verified Visits
  1. 1

    User sees ad (considered viewable by IAB standards) on household device

  2. 2

    User visits advertiser site on any household device within Verified Visit window

  3. 3

    User converts within conversion window


Customer Success: Tulalip

This Seattle-based resort and casino came to SteelHouse with the goal of expanding their reach and driving awareness among a key audience.


Tulalip Resort Casino was searching for a way to reach a key, local audience. Seeking to connect with 35+ year old casino enthusiasts with a penchant for luxury hotels and in the market to travel, they turned to Connected TV advertising to leverage precise targeting to find their desired audience.

They saw a measurable impact on site traffic thanks to their Connected TV campaign, driving an impressive 1.4% site visit rate, with an average cost-per-visit of only $10.91. These numbers are notable for two major reasons; the visit rate exceeds the typical rate for display campaigns, and site traffic was trackable, documented, and measured.

This campaign’s performance blew us away, driving a site visit rate higher than what we see with display. Being able to combine TV advertising with the precision of digital is a huge advantage, and it’s exciting to know we can run an ad on TV and measure its actual performance. Thank you SteelHouse!

- Patrick Amsbry, Flying A Media

The Latest Connected TV News

Subscribe to the report Apple, Amazon, NBC and more use to get their CTV news.
Get the latest news, straight to your inbox.

Get It in Your Inbox Every Week

Want to Learn More About Connected TV Advertising?

Let’s discuss how easy it is to get started.

Learn More